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This month we take a Kwitz with Focusrite and take a bite at Soundcake to hear ATCs and Boch gear. Come discover what's new in the White house and Music Instrument Museum. Danja and 3D are hot, and good music is ageless with Duke, a jazz dude and members of the 70s club. Test your luck in a hand of poker to support music education. Summer is Bonnaroo and we've got news from studioexpresso's music community. Stay with us!

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Industry Legend Daking Speaks at Chicago Recording Co

This week Chicago Recording Company (CRC) was sight of a playback and listening party on Jul 27 hosted by TransAudio Group and Sweetwater Sound with special guest and audio guru, Geoff Daking
The Engineering and Recording Society (EARS) organized the event. Daking spoke about the three phases of his career—as a drummer, sound engineer (Meatloaf, Hall & Oats, Cyndi Lauper, Lou Reed, Elvis Costello, Sonic Youth, Herbie Hancock) and analog equipment designer. How's that for reinventing?! On the same day, CRC hosted a listening party for the ATC SCM25A studio monitors in the control room. Participants brought their own music for the audience to hear through the ATC system.

The informal listening party followed allowing participants to bring their own music and play it back through ATCs, quickly becoming the compact monitor of choice based on its ability to deliver mixes that reliably translate. The CRC listening party follows on the heels of a similar event at Blackbird Studio, held earlier on July 14th.

"On Approach"
Vapor Records l Warner Records

Released on Neil Young-affiliated Vapor Records, Everest's second album offers songs like "Let Go" that simply stick. Pop craftsmanship wins everytime but it's good to spot finds that are not entirely sold out. The album offers folk, rock, and pop vignettes with spacious sounds that breath and well, grow on you. Just when I get interested "Catalys" starts sounding like U2. Well, I won't hold it against Everest. Deemed "Dylanesque punk" by USA Today, Everest is primed for their first tour in support of this album. They joined Minus The Bear beginning April 19 in Spokane, WA. And made an appearance at this year's Bonnaroo Festival on Sunday, June 13, then visited KCRW on June 16, for a live "Morning Becomes Eclectic" session. Though home base for Everest is Los Angeles, they conjures the sound of a more rural America.

George Duke
Deja Vue
Concord Records and Heads UP Intl

Duke is a renaissance man andseasoned session player, producer, composer, studio owner and always a brilliant artist. The album revisits
the synthesizer sound that characterized some of his most memorable recordings from the golden age of funk and soul. However Duke offers more...a wide range of musical arrangements that cover classical, jazz funk, Latin, R&B, gospel and even rock grooves. Just when one boxes him as keyboardist, viola, he offers the listener a surprise! All the songs are penned by him and recorded by longtime engineer/mixer Eric Zobler at Le Gonks Studios. Fine performances are offered by trumpeter Nicholas Payton, flutist Hubert Laws and saxophonist Bob Sheppard. Duke performed his “Muir Woods Suite” at Disney Hall with The LA Philharmonic, followed by a performance with The US Air Force Band at Constitution Hall in Washington DC in 04. You can be sure that every song on this album offers something special that either makes you move, smile or simply remember that good albums can offer 10 songs vs just one or two!
"I think the style of music that you choose to play is really irrelevant, as long as you’re honest about what you’re trying to present,” says Duke.

Grammy Award-winning producer, engineer and mixer Joe Chiccarelli has worked on countless recordings by everyone from Frank Zappa, Elton John, U2 and Brian Wilson to Beck, Morrissey, Tori Amos and Counting Crows. These days, Chiccarelli works with popular acts like The White Stripes, The Raconteurs, The Shins, My Morning Jacket, The Strokes and Minus The Bear. But even though many of these bands push the frontiers of modern music, Chiccarelli maintains an affinity for retro-styled recording gear--especially his new pair of Electrodyne 511 equalizers from Pete's Place Audio. "Ken Hirsch at Orphan Audio had initially told me about wanting to build these 500 Series modules a while back, so when I heard from Peter Montessi of A DESIGNS Audio that they were actually in production, I told him that if they sounded anything even remotely close to the vintage units that I absolutely needed a pair. I've always loved working on old Electrodyne consoles and modules because they have this beautiful, thick '70s kind of tone. In addition to using the 511 on snare and kick drum, the renowned engineer has employed it on both electric and acoustic guitars. "You know, 10k can sometimes get a little nasty on acoustic guitar, but on these it's just really, really sweet and open-sounding," says Chiccarelli who was working in Studio 3 at Sunset Sound in Hollywood.

Participating manufacturers of highly respected gear included: LA studio musician and pro audio developer PETER MONTESSI of A DESIGNS ; UK's Hi-end monitor manufacturer BEN LILLY of ATC LOUDSPEAKERS ; One of the brightest minds in handmade microphones of our dayDAVID BOCK of BOCK AUDIO; Chameleon Labs, Blues Magoos drummer/engineer/pro audio designer GEOFF DAKING of DAKING; Creator of The new bridge between tape machines and DAWs CHRIS ESTES of ENDLESS ANALOG; Inventor/Producer GEORGE MASSENBURG (Lyle Lovett, Aaron Neville, Dixie Chicks) of GML, Lehmann Audio, Soundfield and boss man at Legendary all-tube recording equipment from Denmark, JESPER B. NIELSEN of TUBE-TECH Well done, James! Liverpool-based Studiocare Professional Audio will distribute Daking Audio and Bock Audio in the United Kingdom.

For more information on DAKING contact Brad Lunde or Phone (702) 307-2700 or visit www.transaudiogroup.com



Watch A behind-the-scenes teaser of Everest tracking their new release "On Approach" in
Prairie Sun's Studio C.

The Prairie Sun Summer Special is back, offering 2 days in the studios for the price of one. "Buy your summer special now, and you have until the end of the year to use it," says owner Rennick










For more information on A DESIGNS contact Brad Lunde or Phone (702) 307-2700 or visit www.transaudiogroup.com

LasVegasProAudio.com a division of TransAudio Group, is the launch pad for the brands of tomorrow.

The goal of LasVegasProAudio.com is to provide unique equipment, useful information and long-term support to their clients.LVPA product line includes: Accusound Cable, Economy 50mm Shockmount,Enhanced Audio (Ireland), PAULY Superscreens (Germany)Sonodore Microphones (Holland)



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Drum Doctor

world's finest collection of drums & cures for common drum ailments








The Focusrite Kwitz

Meet Kwiz. He's the guy who's responsible for all the off-stage audio content on Beyoncé's massive I Am... world tour. When he presses play, all 13 members of the band get their in-ear feeds, Beyoncé hears her cues and the additional multitrack material from the album is played through the FOH system in perfect sync. That's an awful lot of responsibility. Another of Kwiz's roles is making last-minute edits to the songs that will be played on the tour. On the tour bus, often moments before soundcheck, songs are lengthened, shortened and chopped, to make the show an ever-changing, constantly evolving performance.

For these last-minute edits, Kwiz works on his laptop rig using headphones to make critical mix decisions. So it's no surprise that he's chosen to use a Focusrite Saffire Pro 24 DSP for interface duties. With its VRM (Virtual Reference Monitoring) technology, Kwiz can still use headphones, but he will hear the audio in a virtual room through virtual speakers, avoiding the usual problems encountered when mixing on headphones. In his own words, it's "a cool unit that allows you to get a familiar mix in your headphones."

And it's not just Beyoncé's material he will work on backstage during the tour: "Last year, we had an opening act that had two tracks that needed to be mastered, because they just didn't sound as good as they could have done. I ended up mastering the tracks just on regular headphones, and everything came out okay, but if I had had the VRM technology, I know for a fact that it would have sounded a lot better because I would have had a familiar sound."

New to Focusrite's renowned ISA range of pro audio hardware is the ISA428 MkII (right), a premium four-channel mic preamp and A-D converter. The ISA428 MkII will supersede the existing ISA428 and will be available at a much more affordable price.




Have Your Cake And Eat It Too!
Soundcake Offers Bock Microphone and ATC SCM20SL Monitors

For some twenty years, composer, musician, and sound engineer Brando Triantafillou has been writing, performing, and recording music for advertisements, film, and rising stars in the music industry. His clients include Verizon, Adidas, Nike, McDonalds, Sony, and the U.S. Army, among others. Triantafillou's production company and well-appointed project studio in Chicago both fall under the oddly delicious name of Soundcake, where two recent additions have found a comfortable home. A new Bock 195 large-diaphragm FET microphone jumped to the front line amid an enviable collection of other A-list condensers, and a new pair of ATC SCM20SL passive near-field monitors are revealing Triantafillou's recordings and mixes with "brutal honesty," leading to finished projects that translate anywhere and everywhere. The SCM20SL represents ATC's first passive product and features the same speaker hardware and crossover as the active SCM20ASL, but at half the price.

Soundcake is set up to accommodate and amplify Triantafillou's inspiration.
A percussionist by training, Triantafillou is now also accomplished on the keyboard, bass, and guitar, in addition to possessing a voice of which many self-avowed singers would be jealous. Depending on the project, he may perform all the necessary parts himself or he may bring in a band so that he can focus on production and engineering. Instead of setting up instruments and mics as he needs them and then striking them when he's done, Triantafillou goes with a slightly more expensive but vastly more expeditious, "leave everything up" practice. He runs a Pro Tools HD3 rig with SSL X-Rack analog summing and compression and a Euphonix mix controller. Outboard racks are awash in mic pres, EQs, and dynamics processors that would be in the top twenty hit list of any engineer. "I get a very professional sound out of a very small footprint," said Triantafillou. "And the setup is perfect for the way I work."

He continued, "I was looking for a new mic that would serve well in front of the kick drum, on upright bass, and on vocals. I was pretty sure the classic FET sound was what I was after. I read up on David Bock, and it seemed that he is respected for what he's doing. I spoke with Richard Bowman at Transaudio Group, BOCK AUDIO's US distributor, who has proven himself to be a remarkably unbiased source of advice in the past. He recommended the BOCK 195 and I bought it, sound unheard."

Triantafillou tried it out on his own voice first. "Just with the 'flat' settings, it sounded fantastic," he remarked. "It was "forward" sounding, and the top end was perfectly smooth; not at all edgy. The bottom end reminded me of a thick 'German' sound. Overall, it was very commanding," He was similarly impressed with the mic in front of the kick drum. He never intended to use the BOCK 195 on drum overheads, but like most engineers, Triantafillou is a curious tinkerer. "I have so many mics, large diaphragm and small, that 'belong' on drum overheads, but the 195 blew them all away.
It's so balanced - it reminded me of using a high-end tube. I could hear, not only a balanced and pleasing mix of cymbals but also, a nice mix of the other drums." His next move is to get a second BOCK 195 for stereo overheads.

TransAudio Group, founded by industry veteran Brad Lunde, has quickly become the premier US importer/distributor and/or US sales and marketing representative for high-end audio. Success hinges on TransAudio providing dealers and end users with a higher standard of product expertise and support far beyond the norm. TAG product line includes A-Designs (USA),ATC Loudspeakers (UK), Bock Audio (USA), Chameleon Labs , Geoffrey Daking & Co. (USA) Drawmer (UK), George Massenburg Labs (GML USA),Lehmann Audio SABRA SOM (Brazil), SoundField Microphones (UK), Tonelux, True Systems, Tube-Tech

LasVegasProAudio.com, LasVegasProAudio.com, a division of TransAudio Group, is the launch pad for the brands of tomorrow. The goal of LasVegasProAudio.com is to provide unique equipment, useful information and long-term support to their clients.LVPA product line includes: Accusound Cable, Economy 50mm Shockmount,Enhanced Audio (Ireland), PAULY Superscreens (Germany)Sonodore Microphones (Holland)

Liverpool-based Studiocare Professional Audio will distribute Daking Audio and Bock Audio in the United Kingdom.

“We had two tracks that needed to be mastered, and everything came out okay. But if I had had the VRM technology, I know for a fact that it would have sounded a lot better.”

The Focusrite Saffire PRO 24 DSP is Focusrite’s latest 16 In / 8 Out FireWire audio interface, featuring real-time DSP-powered tracking and mixing solutions tailor-made for the modern home studio environment.

To find out more about Focusrite's VRM technology and to check out the Saffire Pro 24 DSP here.

The ISA 428 MkII is expected to be available in late 2010, priced:USA: $1799.99 MSRP / $1499.99 at dealers



Triantafillou has thought quite a lot about monitors over his multi-decadal career. Until the purchase of the ATC SCM20SLs, he had never been satisfied with two-way monitors. "The mid-range was always an issue," he said. "I found that I could never get it to translate because I wasn't getting a good picture of it in the first place. Because I do a lot of mixes that involve music and spoken word, the midrange is critical." He had previous favorable experiences with ATC monitors, which are famous for their "brutally honest"
depiction of what's happening in the midrange When he began researching his next purchase, he was happy to learn that ATC was making a passive near-field that was both affordable and heir to ATC's laboriously truthful designs.

He purchased a pair of ATC SCM20SLs and connected them to his hi-fi Adcom amp, which provides the minimum recommended 200 Watts per channel. "I don't even turn my NS-10s on anymore," he laughed. "The SCM20SLs give me a very clear picture of what's going on, and even with a 6.5-inch woofer, I have plenty of accurate bass. In fact, I used to use a lot of high-pass filters to clean up, what I perceived as, a muddy bottom end. With the SCM20SLs, I don't have to do that nearly as much, because I can accurately balance what's happening from the lo-mid range on down. It's no longer a blurry no-man's land of frequencies."

Brando recently finished mixing David Hopkins' new release titled: "There Are Debts". Produced in Los Angeles by Matt Fish, Brando mixed the eleven song album in Chicago at his Soundcake studio. Singer/Songwriter Damion Rice makes a guest appearance singing on the title cut "There Are Debts"

For more information on Bock or ATC contact Brad Lunde or Phone (702) 307-2700 or visit www.transaudiogroup.com.

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2004 Edition of the Recording Industry Sourcebook is out






KMD Productions announces the second annual Recording Industry Poker Tournament
Sunday, August 1, 2010.
Village Studios, Los Angeles
Hosted by Grammy Award-winning engineer David Reitzas, this Texas Hold ‘Em charity poker Los tournament
benefits Sound Art L.A www.soundartla.org.

Tournament buy-in is $120 with an optional $50 add-on at any time up through the third level of play.
Check-in begins on Sunday, August 1, at 12:15 p.m. Food and beverages will be provided. Additionally, an instruction table will be available 30 minutes prior to start time for players in need of a little brush-up.
For more information, contact Karen Dunn at 925/708-0307 or via e-mail at karen@kmdpro.com, or visit http://ri-pt.webs.com/

BluFocus’ 3D Blu-ray series II
(Invite only; pre-registration required)
August 3, 2pm - 7pm
DTS, Inc. 5220 Las Virgenes Road Calabasas, CA 91302
Pre-Register Now! Click Here
Spend an afternoon in discussion with industry experts and participating in hands-on demos from leading technology companies. Refreshments will be served after the presentations.

Free "Ask The Mixers" Event Hosted by Musicians Institute
Wednesday, August 25 at 8:00 p.m.
6752 Hollywood Boulevard in Los Angeles.
For more information on the event, please contact A-Designs Audio at 818-716-4153 or visit A-Designs
Featured mixers: Dylan Dresdow (Black Eyed Peas, will.i.am, Ice Cube, Rihanna); Ronan Chris Murphy (King Crimson, Terry Bozzio); John Rodd (Video game Assassins Creed II, Film: Avatar); Tony Shepperd (Whitney Houston, Elton John, Take 6); Erik Zobler (Michael Jackson, Miles Davis, George Duke, Dianne Reeves, Al Jarreau, Yellowjackets)

Watch Video Interviews with Top producers from Legendary Studios
studioexpresso in alliance with Record Production & Babblefish is pleased to bring you these interviews. Watch the video interviews by clicking on the producer names below.
Get your FREE Real One Player download

Matt Wallace Interviewed At his Delux Studios in LA for Record Production
L-R: Producer Matt Wallace,
studioexpresso's Claris Dodge
Photo: Johnny Jaskot

Ken Allardyce - Sarm West, UK
Lenise Bent - Village Studios. LA, CA
Niko Bolas - Watersound Studios, Studio CIty, CA
Pete Byrne - Glenwood Place, CA
Andre Fischer - Village Studios, Los Angels, CA
Chris Fogel
- Fig, Glendale, CA
Brad Gilderman - Little Big Room, Burbank, CA
Greg Ladanyi - Maple Jam Productions, Studio City, CA
Joseph Magee - O'Henry Studios, Burbank, CA
Scott Mathews - Tiki Town Studios
Oscar Paul - Roundhouse Studios, London
Greg Penny - Sphere Studios, London
Steve Parr - Hear No Evil Studios
Michael C Ross - Royaltone Studios, North Hollywood, CA
Rafa Sardina - Abbey Road, UK
Elliot Scheiner - Presense studios, CT NEW!
Al Schmitt Capitol Studios, Hollywood, CA
Toby Scott -- coming soon!
Robert Shahnazarian Jr.
-- Sony Music Studios, Santa Monica
Tolbert & Sutton - Studio Atlantis, Hollywood, CA
Matt Wallace - Delux Studios, Van Nuys, CA
John Wooler - Village Studios, Los Angels, CA

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Expresso Walk And Talk...

Hollywood In The White House The Feds are cracking down on websites offering pirated films. On June 30 the Homeland Security Dept.'s US Immigration & Customs Enforcement arm used a vacant sound stage at Walt Disney Studios (DIS) in Burbank, Calif., to announce the seizure of nine websites with names like NinjaVideo.net and thepiratecity.org that allegedly traffic in illegal movie downloads. The operation, which involved 100 special agents, follows a separate move by the Federal Communications Commission in May that opened the way for studios to offer cable viewers films at premium prices while the flicks are still playing in theaters. The lobbying group, which had pressed Washington for the last decade to crack down on piracy, says it costs the economy $20 billion a year. Federal officials say they will continue closing down offending websites. Hollywood may also get a big win in the pending financial reform legislation expected to pass later this summer that will reshape the regulation of derivatives. Among the guests to the White house theater: Actor Tom Hanks and director Steven Spielberg.

Nate "Danja" Hills Got Top Honors at SESAC 14th Annual New York Music Awards as Songwriter of the Year on May 12, at Manhattan's IAC Building.
Hills also took home the trophy for Song Of The Year for his Keri Hilson smash, “Knock You Down” which topped Billboard’s “R&B/Hip Hop Songs”
chart. SESAC Publisher of the Year honors went to Danjahandz Muzik, the publishing company for Hills. The award was in recognition of his astonishing array of hits in the last year including smashes by Hilson as well as “Sober” by Pink. Hills has also chalked up massive hits with Timbaland’s “The Way I Are” and “Give It To Me”, 50 Cent’s “Ayo Technology” and Justin Timberlake’s hit parade of “What Goes Around…Comes Around,” “Summer Love,” “Until The End Of Time” and “LoveStoned.” Hills won a “Best Dance Recording” GRAMMY Award in 2008 for his production/songwriting work on Timberlake’s “LoveStoned/I Think She Knows”. One of the evening’s many highlights was the presentation of the “Inspiration Award” given to artist/songwriter/producer Kasseem “Swizz Beatz” Dean in recognition of his humanitarian endeavors specifically on “Stranded (Haiti Mon Amour)”, the song he CO-wrote and CO-produced with U2’s Bono and also recorded by the Irish rock singer along with Jay-Z and Rhianna. The song, a moving call to action to aid the earthquake victims of Haiti, went on to become a top selling download on iTunes raising millions for the cause. Swizz Beatz has also worked with the United Nations to unite the entertainment community in its efforts to promote peace around the world.

Warner France has acquired Paris-based Nous Productions, a live promoter whose roster includes the Red Hot Chili Peppers, Black Eyed Peas, Metallica and Robbie Williams. Salomon Hazot will remain president of Nous Productions according to a statement issued by Warner. The deal comes 30 months after the major bought Jean-Claude Camus Productions, the concert promoter of Christophe Maé and of French legend Johnny Hallyday
Warner France CEO Thierry Chassagne says Nous Productions is also strong on developing new domestic artists, adding that Warner and Nous CO-promoted the concerts of Sliimy and BB Brunes, both signed to the major.
"We are now able to produce [tours by] any kind of artist," Chassagne says, stressing that Warner's 360-degree strategy means providing all artists with the best service in each area. Nous Productions will continue to operate separately, as Camus Productions has done since its acquisition by Warner.

3D On The Rise. The success of 3D movies in 2009 resulted in 10% box office revenue growth in the US and Canada, the highest growth rate since 2005. The trend continues in 2010 with Disney's "Alice in Wonderland," which surpassed Avatar's opening weekend sales by generating revenues of about $116 million. Legend 3D is now the country's largest 2D to 3D conversion company. In less than one year, Legend 3D has grown from a staff of 40 to over 250.
Legend 3D is now nearing the completion of converting three recent blockbusters to 3D for DVD release later this year, and already has several projects ready to enter it's pipeline. To accomplish these daunting projects, the company has installed Southpaw's TACTIC, a massive production and digital asset management (DAM) system, with the supervision of LA-based Integrated Media Technologies. "We were originally using an inflexible system that was forcing us to work within the confines of a complicated interface and toolset," said Barry Sandrew, founder, president and COO of Legend 3D. "What we really needed was a smarter, more flexible solution to keep our assets secure and our teams productive." "TACTIC is a combination of both production management and asset management all in one," explained Tony Lopez, Legend 3D's Director of Technology. With its roots in the successful frame-by-frame conversion of B&W films to color, Legend 3D is the creator of patented 2D to 3D conversion technology. Merging his expertise in graphic arts and neuroscience, Legend 3D's founder, Dr. Barry Sandrew, developed the process that integrates sophisticated technology with skilled artistry for the conversion of film, television, advertising, online and mobile content from 2D to 3D. The company is now deploying TACTIC across its San Diego studio to manage all of the digital assets in its conversion projects.

Meet The Jazz Dude Matt Wong will be turning 12 in August. The up-and-coming pianist rethinks standards and not-so-standards with youthful energy. "Matt sits in a lot - very impromptu, rarely planned - but always a blast," says mom, Janice Lee. The young SF Bay Area-based musician has performed with Jacqui Naylor (www.jacquinaylor.com) at familiar jazz clubs such as Yoshi's San Francisco and Oakland, Blue Note/Nyc and Jazz Alley in Seattle. Matt also plays in Jazz School ensembles (www.jazzschool.com), and the Oaktown Jazz workshops (www.oaktownjazz.org). He was recently awarded the 2010 Dick Conte piano scholarship through the jazz school. When Matt's not playing in jazz clubs, he participates in (and wins) science fairs at the school/county/regional fair levels. This last year, he placed 4th in his category at the state fair and received a special recognition award. "He also loves hanging out in studios/sessions. Go figure," says mom Janice who managed Automatt and Tarpan Studios in Bay Area during 80 and 90s.
This month Matt is celebrating his birthday by leading his own trio band in concert at the jazz school. Matt Wong Trio plays on Sunday 8/15/10 4:30pm at Jazz School -- 2087 Addison St. Berkeley CA 94704 (510) 845-5373. Tickets here
Happy Birthday Mathew!
Here's looking at you kid, Jazz Dude!

Join the daughter of legendary Judy Garland in an intimate concert that will traverse Hollywood to Broadway as Lorna Luft brings you songs from her career and her mother’s.

l-r: Luft, members of Glendale Renaissance Orchestra and Elliot Yamin

Steven Goldstein, artistic director/conductor.
Lorna Luft from her hit show, Songs My Mother Taught Me - tribute to Judy Garland -- BROADWAY MEETS HOLLYWOOD
Wear your Ruby shoes!
Thursday, September 16, 2010 at 7:30 PM
Alex Theatre tix here
216 North Brand Boulevard Glendale, CA 91203

Sunday, September 19, 2010 4:00 pm

Kavli Theatre, Thousand Oaks Civic Arts Plaza tix here
2100 East Thousand Oaks Boulevard Thousand Oaks, CA 91362-2996

A HOLIDAY CELEBRATION with American Idol Star Elliot Yamin coming in December!

Pops at The Americana featuring The Glendale Renaissance Orchestra
35- piece orchestra and big band of the Renaissance Orchestra Kicked off its summer Independence Day outdoor concert, Red, White, And Blues The Star Spangled Rhythms of America, with that got-everyone-moving on Thursday, July 1st.
Next, it's Broadway with Lorna Luft, daughter of singer and actress Judy Garland and Sid Luft, and the half-sister of Liza Minnelli. Add to the fabulous shows great atmosphere provided by the Americana and you've got yourself an enjoyable evening!
The signature "CarusoStyle" has become a recognized brand destinations that focus on people and places such as parks, promenades, fountains and plazas integrated with upscale retail. 16 acres featuring approximately 475,000 square feet of retail/commercial space, including 100 luxury condominiums and 238 apartment homes in the heart of downtown Glendale.
The shows are also repeated at the Kavli theater in Thousand Oaks, home of the orchestra that also doubles as New West Symphony with six masterpiece series classical concerts in Santa Monica at Barnum, Oxnard and Thousand Oaks.

Brownie At MIM! To guitar aficionados Brownie is the nickname of the 1956 Fender Stratocaster Eric Clapton purchased in London in 1967. Now one of the more popular exhibits at MIM (Musical Instrument Museum) where 10,000 plus instruments are showcased. Brownie is comprised of an alder body, maple neck and tobacco sunburst finish. It was used extensively by Clapton in the early 70's, most notably on classics like “Layla” and “Bell Bottom Blues.” Though he's played Strats ever since, Brownie—his first—holds a special place in the hearts of Clapton fans. Brownie is on loan from the Experience Music Project (EMP) museum in Seattle, Washington through the end of the year. Don't miss your chance to see it at MIM 4725 E. Mayo Blvd. | Phoenix, AZ 85050 | 480.478.6000

Chris Blackwell's Hit Formula: Island Records founder- and man who discovered U2 - grew up in Jamaica, and when the country became independent in 1962, he went to England to sell the records he had made back home. "I didn't get U2's music—the sound was too trebly for me—but I signed them because I loved them as people. I talked to Richard Branson at a party and liked him so much that I helped him start Virgin Records," says Blackwell in an interview for Businessweek about his signing formula that focused on the artist Vs the hit song or idea. In 1972, Blackwell was criticised for giving Bob Marley money—without a contract—to record an album. "Everyone said I was crazy. Marley was known as a rebel; he had a reputation for being difficult, and when I met him, he was totally broke. I fronted him some 4,000 pounds—a fair bit then—which effectively said, "If you want to screw me, screw me." There was something about him, though, and I think he did trust me. But it helped that I trusted him first," says Blackwell of Bob Marley and his partners who came in like lions and didn't trust anyone. "I knew I had to show them I was an ally. Two or three months afterwards, I went to meet with them and we signed a contract," adds Blackwell.

The Growing 70s Club. A rock 'n' roll septuagenarian was someone the gerontologist Robert Butler could have only dreamed of in 1968, when he coined the term "ageism" to describe the way society discriminates against the old. Ringo Starr, Al Pacino, Chuck Norris. Nancy Pelosi, Pele, Raquel Welch, Martha Stewart, Tom Jones, Aretha Franklin, Barbra Streisand, Paul McCartney, Stephen Hawking, Catherine Deneuve, Chevy Chase and Joni Mitchell have all joined the 70s club.
Bob Dylan ("May you stay forever young") and Paul Simon ("How terribly strange to be 70"), Roger Daltrey ("Hope I die before I get old") are also illustrious members of the 70 club. For most people, the 70s represents the end, not a beginning. Life expectancy in this country is still 78 - higher for white women, lower for men and blacks. It is rising, but not as fast, perhaps, as our expectations. As Gloria Steinem said of her 70th birthday in 2004, "This one has the ring of mortality." Yet with Clint Eastwood directing films at 80 and Betty White starring in a new sitcom at 88, the pressure for 70-year-olds is not to face mortality, but to kick up those slightly arthritic heels ever higher.
We might take a new model from musicians and other artists growing older. Creative types tend not to retire, but their later work often reflects their different stage of life. Dr. Cole cited the roles and films of Clint Eastwood, and the songs of Mr. Simon. "Old Friends" reflected on the strangeness of 70 from a young adult's perspective, but on an album released when he was 60, he sang of "growing old" from a first-person perspective. And let's not forget Mick Jagger who is reported to have said, several grandchildren ago, "I'd rather be dead than singing 'Satisfaction' at 45." Dr. Basting said, Mick Jagger might test the limits - can he really strut like that when he's 75? Go Mick, go! No pressure for our parents or grand parents who are turning 70 with arthritis and other common aging diseases!

Rick Farman, Rich Goodstone, Jonathan Mayers, and Kerry Black, seen here on the roof of the Red Square building in Manhattan's East Village.
Have A Bonnaroo!
Nashville festival Bonnaroo (which means "good times" in Creole) has become a thriving business according to a Bloomberg business report. Superfly Presents—the New Orleans-based concert promotion company Jonathan Mayers ran with three friends became a local success, staging some 120 shows a year and earning around $1 million. However, Mayers and his partners—Rick Farman, Richard Goodstone, and Kerry Black—were tired of the nightly grind, the razor-thin profit margins, and the battle with industry colossus Clear Channel Communications. They realized there was only so much money to be made staging rock and jazz shows for a few hundred people a night. "We saw there was a ceiling to what we were doing," Mayers says. "We had to take a risk." That decision led to the founding of the Bonnaroo Music and Arts Festival, a 100-band jamboree that has been the top-grossing music festival in North America for eight years running. This year, from June 10-13, 75,000 fans made the pilgrimage to a 700-acre farm an hour southeast of Nashville for what observers ranging from Rolling Stone to the concert chronicler Pollstar have called the best music festival in the country. Ticket prices range from $250 for a general-admission pass to $18,500 for a luxury package that includes an air-conditioned bus, on-stage VIP viewing platforms, and a chauffeured golf cart to shuttle between the two. Meanwhile, the promoters have 16 other profit centers on-site, including concessions, merchandise and, yes, paid showers. Last year the festival grossed around $30 million, approximately $18 million of which came from ticket sales. And since, according to Goodstone, Bonnaroo "funds itself on ticket sales," the other $12 million was profit. Now, that's Good Times in music business! "It's really as modern a music formula as you could have right now," says Ray Waddell, the longtime touring guru for industry publication Billboard. A captive audience of 80,000 for four days presents a hell of a marketing opportunity. Companies like Budweiser, Ford, Canon, and the Cartoon Network shell out top dollar for facetime with Bonnaroo's audience of tastemaking college kids and affluent young professionals. "Focuse on the live experience has branched off into other directions—licensing, media deals, the Web. That's called broaden the revenue stream. Meantime, scribbled on a dry-erase board at the headquarter offices is one of their mission statements—"selling authenticity." Despite their success, attempts at expansion have so far been ill-fated. A New York installment planned for 2003 was canceled at the last minute because of logistical troubles, while the Superfly-produced Vegoose festival, staged in Las Vegas, held on for three rocky years before folding in 2007. The following year the company launched Outside Lands—a sort of Bonnaroo West, held in San Francisco's Golden Gate Park—which turned a profit the first year but has since followed, as Goodstone says euphemistically, "a more traditional festival model" (i.e., it has lost money). This year alone, two major festivals—Michigan's Rothbury and New Jersey's All Points West Music Arts Festival—shuttered for lack of funds. For now, Bonnaroo's best hope for growth is monetizing what Farman calls its "curatorial voice"—expanding the Bonnaroo brand to include everything from television programming and mobile-phone apps to ad space on bonnaroo.com. "We haven't settled on a strategy yet," Farman says. Still artists who rule Bonano are the familiar names: Stevie Wonder and Jay-Z demanding $1,000,.000+; Dave Mathews Band $750,000+; Kings Of Leon $500,000+; The Black keys $50,000 and Morning Teleportation at $1,000 or less.

Fortune's Fool Fred Goodman tells the tale in his latest book entry in the music industry apocalypse genre, Fortune's Fool: Edgar Bronfman Jr., Warner Music, and an Industry in Crisis. According to the author, Bronfman may be the victim of his own genuine interest in entertainment. The book covers Bronfman's "dynastic destiny" from rebellious teen and anointed Seagram's heir to his move into the film industry and Broadway, gaining full access to a trust worth millions on his 25th birthday. It tells he transitions from LP to CD, the rap controversies, musicians, mergers and acquisitions, hustlers and heavyweights, this hefty, well-researched book traces the trajectories of such companies as Apple, MCA, and Vivendi as CD sales plummeted, and the music business became a world of iTunes, MP3s, and online marketing. In the mid-1990s Bronfman bought music companies—MCA, Interscope, and PolyGram. Thanks to Jimmy Iovine at Interscope, Bronfman experienced a quick gusher of music business success. Iovine's portfolio of rap artists delivered outrageous profits, but that revenue gutted the industry's venerable business model.

Pictured l-r: Robbie Gennet, Susan Sheller, Arlan Schierbaum, Merrit Lear, Alan Parsons, Nathan Khyber, J.V. Collier, La Mont Syndor, Kara Grainger
The stars were shinning bright at the Canyon Club, June 9th 2010, when Joanne Lara, founder of Autism Movement Therapy
(a nonprofit organization), brought together music's finest to help raise money for the cause. Legendary artist, Alan Parsons headlined with Nathan Khyber of The Good Listeners on vocals. Other performers included American Idol's Chris Golightly as well as Susan Sheller, Chadwick and Jack Dill. Autism Movement Therapy teams with the Canyon Club in hosting an autism awareness all-star benefit the 2nd Wednesday of each month.

artist expresso-- Ask Claris

We hear from artists every day from all corners of the world -- France, Germany, Russian, Israel, Asia, Australia and Middle East asking how they can get heard or build their careers. We've decided to feature a letter or phone message each month and share our response with other new artists with similar needs or questions. Our goal remains to empower new artists and encourage them to find their voice and musical path. Most importantly, we're here to remind artists that it's a long journey, so enjoy the process. We encourage artists to provide a link to their music site when they contact us..this way, if a producer or manager is interested, they can be contacted directly.

Artist: Hi Claris, I'm a singer/songwriter currently looking for a manager, and also someone who can get my music to the key A&R execs in the industry. I'd be grateful if you could take the time to hear my demo songs on the 'Myspace' address below. Your help or advice would be greatly appreciated. http://www.myspace.com/musicdemolucas kind regards, Milan

C: Thanks for the introduction. key A&R wants to hear track record/accomplishments usually achieved by artist and their support group – takes time. Do you feel you’re ready to be presented to A&R?

Artist: Thanks for getting back to me, I know I'm ready to be presented to A&R, my track record/accomplishments are having a large catalogue of songs, which are produced and performed by myself, the quality of the material in my opinion is of high standard. I'm looking for support from a music label to progress further and get more exposure.

C: Are you published? If someone wants to purchase from your song catalogue, where and how? Any noteworthy artists covering your songs? Any licensing secured? Labels/publishers like to see fan base and/or demand for songs – that’s what I mean by track record I know it may sound like catch22 but you’ve got the get the ball rolling before you get attractive offers.

Artist: Ok Claris thanks for your opinion and advice, will take it onboard.


"I learned to sign artists not so much by listening to their music as through evaluating them as people. Intelligence is very important if you're going to have a long-term career. When you do have a hit, you go from a bum to a hero in a second, and you've got to be savvy enough to guide yourself through the maze."
-- Chris Blackwell, Founder of Island Records

"In the past, record companies developed careers and built catalogs. Now the business was moving toward the cocaine model: hit, hit, hit."
--Fred Goodman, author of Fortune's Fool

Misinterpreted Songs
Inspiration for song lyrics can come from an infinite number of places, but sometimes the ambiguity of their meaning is the best part. Each month we'll bring a well known songs that fans have misinterpreted over the years.

Bob Dylan
Mr. Tambourine Man
Misconception: A song about drugs

As evidenced in the movie Dangerous Minds, this song has widely been speculated to be an ode to mind-altering drugs, with Mr. Tambourine Man supposedly representing Dylan’s drug dealer. The song’s abstract, surrealistic imagery has fueled the idea that LSD was responsible for some of the lyrics, although Dylan claims to have been introduced to the drug after the song had been written. Dylan insists the song was never about drugs, but rather the search for inspiration. He claims the title character of Mr. Tambourine Man was actually inspired by musician Bruce Langhorne, who played a large Turkish tambourine during many of Dylan’s previous recording sessions.

Stay inspired and cool. Until next month.

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