Walk And Talk...
Your Business In Tough Times
Five Tips to Help You Keep Your Connection to Customers
economic times, most people will say: Time to do some housecleaning
and cut expenses.
When you want to grow good crops in your garden, you start with
good healthy soil and cover the plant bases with mulch to cut down
on watering. ... good results are guaranteed when you take the time
to learn how to grow plants.
Your business is not much different!
During World War II when times were tough and money was tight, most
businesses around the world were forced to make immediate cost-cuts.
The first thing to go was their marketing budget. However, surveys
conducted a few years later found that those businesses that had
continued to advertise during the war became the market leaders.
A downturn in the economy doesnt mean a downturn in business
- think smarter, be creative and dont cut your marketing budget
- you too could be tomorrows market leader. You do, however,
have to become a great deal smarter on how you spend your advertising
an article by Tony Eades, 20-year veteran of business and marketing,
he reminds us how you can use certain resources (studioexpresso
gets a shamelss plug here) to connect to artists
and service providers and manufacturers that can offer a healthy
niche --meaningful and direct reach to your target audience. .Here
are five things you can do right now:
Conventional Wisdom. Don't be Conservative.
When creating strategies in times of recession, conventional wisdom
should be thrown out the window. Instead of locking up your assets
and stopping growth activities, you need to create new strategies
that foster growth. Because finding the right opportunities during
economic downturn can propel your company ahead as a market leader.
Instead of hunkering down to weather the recession, look for opportunities
to grow and acquire.
Take advantage of connecting to online communities & niches
that are proven good values. In an economic downturn people become
hungry for information, so they read more, watch more and browse
the Internet more. This means your advertising has a better chance
of being seen and absorbed. You can make actual cost savings by
looking at less expensive alternatives for marketing your business
like having strong presence in online communities. Industry leaders
actually spend more money during a recession. Marketing is an important
component to growing business. So dont be afraid to ramp up
your marketing budget.
Outside the Box - define your ideal target market and work with
organizations that cater to these audiences.
4. More Bang
for Your Buck. Measure what works and what doesnt. Sophisticated
online marketing can give you real-time results like who has received
your e-newsletter, etc. Focus on a large amount of small deals.
and Enhance Customer Relationships. There's no substitute for
getting your customers to know and like you. Learn what they want
and how you can help them better. Stay visible so they recognize
you as an expert and remember to call you in time of need.
Ok. This is
what fans need to say about you: Astonishingly good looking or captivating,
Incredible voice, writes good music
has all the qualities with an Interscope debut out this Fall. We
add star power! Tamar
Online Music School Opens its Doors in the UK
Over $45,000 in Celebrity Honoree Scholarships Announced
his Los Angeles studio is London-born Paul Oakenfold, a Berkleemusic
UK Scholarship Honoree. Photo by David Goggin.
is also releasing a unique music scholarship program that will award
50 UK-based students the opportunity to study online with some of
the most notable music instructors in the world. An illustrious
list of patrons including Sir George Martin, Jeff Beck, Paul Oakenfold,
Simon Napier-Bell and Steve Vai join Berklee in bringing online
education opportunities to the UK. Each patron's scholarship will
be awarded to two outstanding students every year for five years.
Debbie Cavalier, Dean of Continuing Education at Berklee, said,
"Berkleemusic has a unique global approach to online music
education, bringing world-class musicians and instructors together
in a creative and collaborative environment. The British contribution
to music has been remarkable, and our UK launch is designed to expand
on our commitment to nurture and develop the world's greatest talent.
Applications for the scholarships are being taken now with a deadline
of July 27, 2009. Berkleemusic's summer term will begin on June
Berkleemusic's online course catalog currently features more than
80 individual courses in music production, music business, guitar,
bass, voice, theory, technique and songwriting courses. Each course
is 12-weeks in length and combines a number of interactive digital
demonstrations and video instructions to support the lesson content.
to apply for a scholarship and learn more about Berklee's online
Sound Supervisor Jacob Smith Praises COS-11D Lavaliers
the 19th century were the rock stars of their day - and Dr. David
Livingstone was the biggest of them all. A true hero of his time
and perhaps the greatest explorer ever, he dedicated his life to
stamping out slavery. Then, he disappeared. To recreate this journey
we had to have complete concealment of the mics," remarks sound
supervisor Jacob Smith. "The vertical design of the Sanken
mic capsules allowed us to use a rubber band around a Rycote softee
and hide it in the clothing in a way that there was no clothing
noise, even with quick-dry synthetic fabrics.
"Expedition Africa: Stanley & Livingstone," a new
8-part History Channel reality/documentary series, employed Sanken's
rugged COS-11D lavalier microphones during the arduous 970-mile
journey through unforgiving rainforests and desert terrain. The
four elite modern-day explorers in EXPEDITION AFRICA relive Henry
Morton Stanley's perilous journey to find Dr. David Livingstone.
They are: navigator Pasquale Scaturro, wildlife expert Mireya Mayor,
survivalist Benedict Allen, and journalist Kevin Sites. Using only
compasses and period maps, they confronted obstacles and dangers
similar to those encountered by the great explorers before them."We
had 11 Sankens for the journey equipped with Lectrasonic MM-400
waterproof transmitters," Smith continues. "We never had
any humidity problems - the mics were even doused with water a few
times but they came right back to life. We had a few other brands
of mics as backup but they did not hold up under these conditions
at all." Sound supervisor Jacob Smith was contracted from Adrenaline
Films for the Mark Burnett Production. Superb audio was recorded
by sound mixers Rian Engelen (South Africa), Mark Krupka (Canada),
David Tofler (Australia), and Michael St. Hilaire (USA). For info
about Sanken, visit distributor plus24: http://www.plus24.net
or phone 323.845.1171
Reads -- Books Recommended by studioexpresso
The Reel World:
Scoring For Pictures
by Jeff Rona
composers looking to break into the field of film scoring, its
a long road from the blank page to hearing your music come alive
on the big screen. Author Jeff Rona draws on his wealth of experience
writing music for such films as Traffic, Blackhawk Down, Mission:
Impossible 2, Gladiator, Thin Red Line, and more with his offering
of this expanded Second Edition. The technology changes at breakneck
speed, and the relationships between all parties involvedfrom
music directors and screenwriters to editors, producers, and agents
can be difficult for beginners to navigate. Rona is a seasoned veteran
of film and television scores. He has worked with Steven Soderburgh,
Barry Levinson, Robert Altman, Steven Spielberg, and many others.
Rona can be reached on the web at www.jeffrona.com.
In this new
and fully revised edition of The Reel World, Jeff Ronaone
of Hollywoods busiest composersdetails the technical,
business, and creative aspects of becoming a successful film scorer.
He shows how to work with the many different professionals involved
in filmmaking while never diluting your own creativity. The book
includes a wealth of new interviews with some of Hollywoods
top film scores including John Williams, Carter Burwell, James Newton
Howard, Hans Zimmer, Mark Isham, Wendy and Lisa and more.
from setting up a studio and managing the business side of a film
career to learning how to write music that shapes the tone, character,
and pacing of a film, The Reel World is packed with case studies
and practical tips.
Behind The Glass Volume II
Top Record Prdoucers Tell How They Craft The Hits
by Howard Massey
Foreword By George Massenberg
volumean essential read for both veteran and aspiring producersfeatures
over 40 all-new, exclusive in-depth interviews with many of the
worlds top producers and engineers. The host of topics ranges
from the future of digital platforms to commanding the right vocal
inflections out of Amy Winehouse; from capturing the perfect amount
of low end to the current state of the music industry. Masseys
interviews mix practical advice on the day-to-day minutia of recording
sessions with more esoteric philosophical concepts that any good
engineer should keep in mind.
such as Bruce Swedien, Daniel Lanois, and T-Bone Burnett share their
studio-tested secrets on how to craft their signature sounds while
the next generation of young upstart hit-makers, guys like Michael
Bradford and Rafa
Sardina, Mark Ronson, Darryl Swann, and Patrick Stump, talk
shop about current techniques and where we are headed.
by George Massenburg, this book offers firsthand interviews with
the world's top record producers and engineers, sharing their creative
secrets and hit-making techniques - from the practical to the artistic.
In these pages you'll find Daniel Lanois (U2, Bob Dylan) discussing
the future of digital recording; T-bone Burnett (Robert Plant and
Alison Krauss) sharing his unique view of creating complex low end;
and Hugh Padgham (Police, Genesis) analyzing the state of the business
"The recording quality is no more important than the monitoring
quality you achieve in the headphones, because that is what truly
excites and inspires an artist."--
Rafa Sardina, Behind the Glass vol II
mic technique is, first, picking a studio with a decent-sounding
room--you'll save a lot of time and money in the long run!"
Bradford, Behind the Glass vol II
FACES OF SUNSET BOULEVARD by Patrick Ecclesine
Iris Nights at The Annenberg Space For Photography
City of Angeles.
Boulevard of Dreams. When Patrick graduated from college, he set
out to discover his passion with few cameras and a vision.... the
chief of police with a helicopter silhouetted against the sun behind
... the 31-year-old LA photographer Patrick
Ecclesine knows how to combine talent and composition to create
a unique style that spells Ecclesine! He
stages scenes to capture the drama of a subjects life or job.A
commercial photographer whose images for DreamWorks, Fox, Warner
Brothers, TNT, TBS, CNN, CBS, and CW have appeared in newspapers,
magazines, and on billboards and bus benches around the world, Patrick
currently lives in his hometown, Hollywood, just around the corner
from the street on which he was bornSunset Boulevard. We met
up with Patrick at The Annenberg Space for photography early June
during Iris Night where he spoke about how Faces of Sunset was conceived.
For the past
three years, Ecclesine has been shooting portraits of Angelenos
who live and work along Sunset Boulevard: plastic surgeons, crack
addicts, illegal immigrants, movie producers and city officials,
including Police Chief William Bratton and the recently separated
Mayor Antonio Villaraigosa. The project is a work in progress. He
estimates he has shot more than 170 portraits so far and has 100
more to go. Hes financed the ambitious project himself, working
as an on-set still photographer for shows like The West Wing, Gilmore
Girls and E.R. Though he says 50 percent of his images are spontaneous
moments, many of his cinematic photos are heavily influenced by
the industry in which he earns a living and require storyboards,
crews and a massive amount of supplemented light. \
Howard Studios Get a studio bau:ton Make-Over
who was elevated to the American Institute of Architects' prestigious
College of Fellows (inducted at the 2009 AIA National Convention,
May 2009, in San Francisco) has been busy with rewarding projects
that includes composer James Newton Howard's studios (Photos above
by Juergen Nogai) .
After the complete
remodel of Studio A in Howard's Santa Monica facility, the common
areas also underwent a renovation. The facility had originally been
designed in 1996 by studio bau:ton. The main entrance, reception
and lounge areas received a make-over while maintaining their generous
layout and wide open spaces (left and bottom). The more private
lounge in the rear of the building was outfitted with a kitchen
area and bar, lit through a glazed overhead door (picture below).
Mr. Howard, who, together with Hans Zimmer, won a Grammy for the
score for 'The Dark Knight' and was nominated for an Oscar for last
year's movie 'Defiance', recently premiered his concerto 'I would
plant a Tree' with the Pacific Symphony at the Segerstrom Concert
hall in Orange County. Current clients include the City of Santa
Monica CityTV, Hans Zimmer's Remote Control Productions, 740 Sound
Design, 9WG Red Amp Studios in Richmond, VA, as well as several
private project studios and residential projects. Dakota Pictures:
A facade renovation and facelift for Dakota Pictures in North Hollywood
was completed late last year. The design incorporates sustainable
tropical hardwood, stainless steel and aluminum and has completely
transformed the building and its surroundings. At night, blue neon
light accentuates the corner and the entrance. Dakota is well known
as the producer of HBO's hilarious series 'Flight of the Conchords'.
Check out nonzero\architecture on Facebook! Now featuring a selection
of residential projects, with more building types and projects constantly
being added. Click here
for more information about nonzero\architecture or studio bau:ton,
or call 310-453-8000 for a free initial consultation.
Endangered American Folk Art in Simi Valley, California
Bottle Village gained cult status. Her Dolls Head Shrine, for example,
was reproduced on the cover of Wall
of Voodoo's chart-topping single. Call her an early recycling
queen, green dame or rock'n
Prisbrey began building the Bottle
Village in 1956, when she was sixty years old. During World
War II, she was employed as a parts assembler for Boeing Corporation
in Seattle. She and her husband had moved their trailer onto a 1/3
acre lot in Simi Valley, California. Prisbrey had not meant to become
a cult icon. Nor had she intended to build what would become Simi
Valleys most popular tourist attraction. Her original idea
was to build a wall to keep away the smell and dust of the adjacent
turkey farm and to simply create a structure where she could store
her commemorative pencils, all 17,000 of them. Since there was no
money left for construction materials, Grandma Prisbrey drove her
Studebaker pickup truck to the town dump and came back with a truck
full of bottles. She
just kept on building some 23 buildings and structures made
of glass and other odd materials, a mosaic sidewalk throughout her
buildings soon included the Leaning Tower of Bottle Village, the
Dolls Head Shrine, Cleopatra's Bedroom, the surround house, and
many more. She even gave visitors a tour which would end in the
Meditation Room where she would play the piano and sing risqué
songs from the 1920s. In February, 1981, Bottle Village was declared
a California State Historical Landmark. At the age of 92, Tressa
"Grandma" Prisbrey died in a nursing home outside of San
A reporter who
talked to her just the day before she died reported that Grandma
had this to say: "I'm going home to my Bottle Village".
Damaged by the Northridge earthquake, Bottle Village is need of
repair. Grandma's Bottle Village is part of the "Visions of
Paradise" series on contemporary folk artists directed and
produced by Irving Saraf and Allie Light. The film is an exploration
of Grandma Prisbrey's creativity, pizzazz and sense of the absurd.
Watch it here
Just goes to show you there's life after 60! I'm told when the wind
blows at dusk, you can hear the bottles chiming. Rumor has it that
Beck camped out at Bottle Village for few days. Maybe "Ship
In A Bottle" was inspired there? Few good Samaritans have gathered
to save the village, a true California
Twentieth Century Folk Art endangered. Write to studioexpresso,
to learn more about Preserve Bottle Village. Or you may write to:
Preserve Bottle Village PO Box 1412 Simi Valley, CA. 93062
(full name Helen Folasade Adu) has reunited with her former band
members and is in the studio cutting new tracks. She hasn't had
a new release since 2000's 'Lovers Rock,' which sold 3.8 million
copies in the U.S. Band member, Stuart Matthewman, also known as
Cottonbelly, confirms that new material is being recorded and that
the process was still in its "early days" and won't be
close to being finished until "later in the year."
announced that Whitney Houston will release her seventh studio album
on Sept. 1, the much-buzzed-about video clip of her live
performance in Kazakhstan during an anniversary concert in July
of 2008 is a classic that continues to generate commentary
U2's album, "No Line on the Horizon," was released in
March with its leadoff single, "Get on Your Boots."
In April, Bono issued a statement on behalf of pay for musicians,
saying, "It's only fair that when radio makes money by playing
a recording artist's music ... the recording artist should be compensated
just as songwriters are already." Soon after, it said, "several
stations within a major radio broadcast group notified the artist's
label that they would no longer play his single on the air."
The controversy centers on legislation in Congress that would require
radio stations to pay musicians royalties. Satellite radio, Internet
radio and cable TV music channels already pay fees to performers
and musicians, along with songwriter royalties. AM and FM radio
stations just pay songwriters, not performers. The National Association
of Broadcasters http://www.nab.org
opposes the bill, called the Performance Rights Act. The NAB says
it amounts to a tax on US radio stations and threatens thousands
The filing by musicFIRST http://www.musicfirstcoalition.org
, made late Tuesday, also said: A Delaware radio station boycotted
all artists affiliated with musicFIRST for an entire month.
involved with musicFIRST include Don Henley, Celine Dion, Christina
Aguilera and Wyclef Jean.
of Pop -- Michael Jackson
The sad news
Jackson being rushed to Ronald Reagan UCLA Medical Center Thursday
afternoon by Los Angeles Fire Department spread on the Internet
in matter of minutes. He was reported not breathing when paramedics
(Capt. Steve Ruda) arrived at 100 block of Carolwood Drive off Sunset
Boulevard (his rented Bel-Air French chateau estate)
was planning a comeback (including 50-city European tour) after
years of tabloid headlines, most notably his trial and acquittal
on various charges.
Ne-Yo and Will.I.Am were to complete Michaels album.
sad. I spoke with Bruce Swedien and some people working on the concert
prep for London. Everyone is in shock, so unexpected, so tragic,"
Forger who worked on Michael Jackson Special Edition
albums; OFF THE WALL, THRILLER, BAD,
and DANGEROUS. His label, Sony/Columbia posted "We
express our deep sadness and sorrow at the unexpected passing of
Michael Jackson and extends wishes of sympathy and condolences to
all of Michael's family, friends and fans around the world."
"Michael will be remembered as one of the greatest entertainers
of our time. He was born with a talent that had no racial or cultural
barriers. Michael's legacy will live on. I have no doubt that he's
up there with his beloved Fred Astair; and they're dancing up a
storm," says studioexpresso's Claris Sayadian-Dodge.
The millions of fans in mourning worldwide have taken comfort in
his music. Social networking sites such as Twitter and Facebook
have been flooded with tributes, while Jackson's videos on YouTube
are being inundated with emotional user comments. This footage from
Sonny & Cher
Show is our pick.
Jackson & Jackson 5
Jean - Motown 25 (Moonwalk) 2,078,460 views
and goodwill were unrivalled, and grew in correspondence with his
wealth. Quincy Jones, not only Jackson's producer but a friend and
one of his biggest supporters, saw his emergence as a beacon of
hope for the black community, whose music "had to play second
fiddle for a long time." "Michael has connected with every
soul in the world," Jones said.
legacy will not tarnish -- not in the years to come, not likely
Gone too soon.
Farewell, dear Michael. May you watch over Michael Jr, Prince and
You Take Is Equal To The Love You Make." -- John Lennon
are subscribed as %Email% Please click here -- http://www.studioexpresso.com/MailListForm.asp
to unsubscribe or subscribe from any future mailings. We respect
all requests. Thank you