& Trans Audio Group
Production Pearls & Atmos Dreams!
at TECTracks @ NAMM
Anaheim Convention Center
Full Recorded Session on Sat, June 4, 2-3 pm --Available for those of you who register here
Highly credited producers and Indie label executives Zev Feldman of Resonance Records (Sarah Vaughan, Bill Evans, Nat King Cole), Brent Fischer (Usher, D'Angelo, Prince) of Clavo Records, and John Wooler of Mood Media (Flying Lotus, Elton John, Miles Davis) will reveal techniques for how to create and grow lasting catalogs, give fans unforgettable experiences, and take advantage of breakthrough new technologies like Dolby Atmos. Learn tips for creating brilliant packaging as well as how to increase your audiences and succeed in today's crowded market space. studioexpresso's Claris Sayadian-Dodge and Brad Lunde of the Trans Audio Group will co-moderate.
Join us for an inspiring afternoon at NAMM and recharge for 2022!
Very Special Guests
Producer (John Lee Hooker, Pop Staples) and Label Executive (Point/Bland Virgin), DJ, and Executive at Mood Media (Flying Lotus, David Bowie, Billy Eylish)
John's profile @ studioexpresso
Resonance Records (Sarah Vaughan, Bill Evans, Nat King Cole)
Zev's profile @ studioexpresso
Grammy-winning producer, arranger and band leader (Usher, D'Angelo, Prince)
president of Clavo Records
Brent's profile @ studioexpresso
DWEEZIL ZAPPA's ATMOS HIKARI STUDIOS
Guitar hero, and son of elder Frank, Dweezil Zappa
designed and built Hikari Studios from the ground up “in a secret location” in Los Angeles. Hikari is equipped with a 7.1.4 Dolby Atmos monitoring system composed entirely of ATC monitors
: three ATC SCM45A monitors at LCR; eight ATC SCM12 Pro monitors at sides, back, and height; and five ATC SCM0.1/15ASL subwoofers (three across the front and two in back). You could say Zappa is at the vanguard of the immersive audio movement, recognizing it both for its limitless creative possibilities and for its ability to generate revenue streams for independent musicians outside of the current rent-a-song paradigm.
Giant racks of the world’s most coveted analog gear interface with the DAW via a 512 I/O analog router with instant digital recall, and the live room layout and acoustics are a dream come true. Integrated video production facilities make it easy to create professional documentaries on the magic behind the music creation process.Hikari Studios is one of the few that is set up to allow musicians to record in immersive audio from the very beginning. “You can plan the immersive experience for the listener and hear how it’s developing as you create it,” Zappa said. “It’s like an audio movie. You can choose the way something builds, where it’s supposed to go, where it’s supposed to take you. It’s a spatial drama, and you can plan for phrases and movements of a song. They can have themes, like certain instruments enter at certain places at certain times or move in certain ways. From the start, it sounds natural and purposeful because it was only ever designed to be that way. It’s not just a re-imagining of a stereo reference.”
DZ's artist-centered music platform, www.rewardmusic.com – which gives 100% of every sale to any artist who chooses to use it – is set up to handle multi-channel immersive audio formats like Dolby Atmos and Ambisonics. Artists stand to benefit from immersive audio both as a way to repackage legacy material and as a way to create entirely new songs in a format that sells directly to fans. Hikari Studios is set up for both of those modalities.
- Brad Lunde
founder and president of TransAudio
Group, the premier distributor of high-end recording gear
to the US and Worldwide. TransAudio helps the industrys
inventors build a business through product development working
with top level end users and selling to the trade. TransAudio
product lines include the best of the best: A-Designs (USA), ATC Loudspeakers (UK), Auratone, Bettermaker , Geoffrey Daking & Co (USA) Drawmer (UK), Hakan, Latch Lake, Mutec, Pete's Place Audio, Sabra-Som, Sound Anchors (UK) Subwoofer Pros and Tube-Tech (Denmark), to name a few
Sayadian-Dodge founded studioexpresso.com
in 2000, a production resource for developing artists. Dodge is
the publisher and chief editor of studioexpresso's monthly eZine
for the recording industry and looks after an Award-winning roster
of producers with the affiliated C Artist Management. Past
positions include: Management III, PMK, Rogers & Cowan Public
Relations, Ocean Way studios, Prairie Sun Recording and studio
bau:ton. Claris supports Grammy's MusiCare and sits on the board of a Film
Foundation dedicated to documentaries on human rights. She has
a BA degree in business and continues to create professional networking
events to raise awareness and funds for art and music education
programs and worthy causes.
# # #
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Hosts Audio Underground 007
Presented by Trans Audio Group & studioexpresso
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& Trans Audio Group Present At HotZone, NAMM 2014
Speakers L-R: Eddie Kramer, Matt Wallace, Rafa Sardina, Niko Bolas