Avatar Sounds & People!
Imamua, Tino Passante, Arif Mardin (producer),
Norah Jones, Jay Newland (engineer)
Over 400 Gold and Platinum albums have been recorded in the building
that houses Avatar Studios, which was formerly known as The Power
Verve artist Mark Scholtes, Brian Montgomery, Al Schmitt, Tommy
LiPuma and Chad Lupo
at Avatar: Top producers and engineers gathered to hear the Lipinski
Sound mastering quality level speakers set up for surround in the
famed control room A and also inside an Acura TL car equipped with
a surround sound system designed by Elliot
Scheiner, who also happened to mix the Porcupine Tree release.
Studio A also hosted Sony Classical artist
Jane Monheit recently recorded her new album with engineer/co-producer
Schmitt, and producer Peter Asher. Brian Montgomery handled
Pro Tools operations.
new album "The Girl in the Other Room" with Al Schmitt
and Norah Jones' big hit with Arif Mardin was recorded at Avatar.
Studio B (SSL
9000)-- Island Def Jam artist Fefe Dobson recently came in to cut
vocals with producer Jay Levine and Avatar engineer Ross Petersen.
Studio C- (NEVE-VRP72)
-- Producer Todd Barkan recently recorded a new album with Eric
Alexander. Dave Darlington engineered with help from Aya Takemura.
recently recorded a new album with Yasohachi "88" Itoh,
for Village Records. Yoshihiro Suzuki engineered the DSD Surround
sessions with help from Peter Doris and Aya Takemura
Ferla recently in mixing Marc Johnson's latest CD for ECM. Brian
Montgomery handled Pro Tools operation.
Rogers gathered a plethora of stars some of the 90-plus celebrities
at the session included: Dionne Warwick, Patti LaBelle, Diana Ross,
Roberta Flack, Eartha Kitt, Fred Schneider (B-52s), Darius Rucker
(Hootie and the Blowfish), Sister Sledge, Deborah Gibson, Ashford
& Simpson, Phoebe Snow, Steve Van Zandt, Rosie Perez, Matthew
Modine, Joel Grey, Molly Shannon, Montel Williams, Macauly Culkin,
Bernadette Peters, Lisa Ling (The View), supermodel Kylie Bax, John
McEnroe, Jim Courier, May Pang and many others.
Avatar hosts a family affair and announces updates to studio D with
a 2nd SSL9000J and Studios E &K with two ProTool systems.
The hit for
Sister Sledge, co-written by Nile Rodgers in 1979, was originally
recorded in AVATAR's Studio A. Produced by Rodgers and co-executive
producer Tom Silverman for Tommy Boy Music and SumThing Else Musicworks,
part of the proceeds from the recording will support the victims
of the World Trade Center attack through a donation to the community
work of the Red Cross. Spike Lee directed the music video.
Globalvision's Danny Schechter is producing a documentary about
the recording session featuring interviews with the participating
artists and celebrities regarding their experiences and perspectives
about the recent tragic events.
completed its redesigned studio "D" with an SSL 9K plus
two Pro Tool rooms dubbed studios "E" & "K."
It took three
months to refit AVATAR's second SSL-9000 series console with Westlake
BBSM-15 monitors in the newly designed studio D (left), home to
artists like: Diana Ross, Missy Elliot, Jon Bon Jovi, Mariah Carey,
Foxy Brown, Latoya Jackson, Nile Rodgers, Joe Jackson, Brenda Starr,
Maxi Priest, Coko, Bad Company, Tony Visconti, Ric Wake, Celine
Dion, Dream Theatre, Erykah Badu, Luther Vandross, Bebe Winans,
Gonzalo Rubalcaba and John Patitucci.
PRO TOOLS STUDIOS E & K are AVATAR'S two Pro Tools Suites designed
to accommodate every client's need outside a traditional control
room setting. From pre-production, writing, and overdubbing in Studio
K, to expert editing and massaging in Studio E, the facility can
handle every project from inception to final mix and editing.
is a 31,000-square-foot multi-room facility on Manhattan's west
side dedicated to providing the highest possible quality audio recording
services to the recording industry. The studio houses four premier
recording rooms containing Neve 8068, two SSL 9000Js, a Neve VRP
and two Pro Tools editing suites. All Studios are equipped with
Dolby AC2-AC3 Systems and ISDN. Additionally a vintage Telefunken
Redd 37, 12-channel tube console can be rolled into any room at
a moments notice. Here you'll find the largest selections of new
& vintage Neumann Microphones in New York. Other tape formats
available at Avatar include 24, 32 and 48 Track analog and Digital.
Considered one of the great recording rooms in the world, Studio
A is based around a custom Neve 8068, 40-input console (this is
the last 8068 that Neve built - specifically for AVATAR). The room
is a large, ambient, three-way modular tracking room with two smaller
iso booths to the side and can accommodate up to 60 musicians. The
live room is approximately 48-feet wide and 52-feet long, with a
ceiling height of 35 feet at its highest point. The studio includes
a large, comfortable, private lounge with cable television, video
playback, video games, a microwave and Starbucks Coffee.
Records Corporation is a new & innovative, independent record
label located within Avatar Studios. It features top quality recordings
of quality jazz, blues, R&B and electronica music. Our artists
are real musicians playing real music. President of the label, Harvey
Rosen, has over 30 years of major label as well as independent label
sales & marketing experience
- Fred Maher (DTS), Richard Barbieri (Porcupine Tree), Walter Becker
(Steely Dan), Steve Wilson (Porcupine Tree), Elliot Scheiner, engineer/mixer
Acoustically, this is undeniably one of the great
recording facilities in the world. As proof, Sony and Yamaha both
recently took sound samples for their reverb box products. Aside
from technical excellence, clients are treated to the finest amenities
New York has to offer by a congenial staff desiring to make working
there a unique experience for both producers and artists.
L-R: Anthony Ruotolo (Assistant
Engineer), Kevin Killen (Engineer), Ross Peterson (Assistant Engineer),
Elvis Costello, Kirk Imamura (President of Avatar)
A combination of experienced staff and room design
make up this unique, comfortable, and creative sanctuary many artists
and producers seek when they come to Avatar Studios. This special
environment has attracted and continues to attract the cream of
the crop in the recording industry in the fields of rock, pop, hip-hop,
and jazz: Aerosmith, Marc Anthony, The Bee Gees, Bad Company, Anita
Baker, Tony Bennett, George Benson, Brandi, Dave Brubeck, Mariah
Carey, Joe Cocker, Puffy Combs, Harry Connick Jr., Celine Dion,
Faith Evans, Roberta Flack, Al Jarreau, Jon Bon Jovi, Iggy Pop,
Journey, LL Cool J, Bobby McFerrin, George Michael, Moby, Nada Surf,
Meat Loaf, Diana Ross, Jon Secada, Sista Sol-Jah, Spice Girls, Bonnie
Tyler and Vanessa Williams. Many artists,producers, and engineers
have passed through the doors of this studio. This facility served
as Madonna's home when she recorded "Like a Virgin" and
played host to luminaries including Bruce Springsteen, The Rolling
Stones, Barbara Streisand, Eric Clapton, the Ramones, and Mariah
Carey. More recently, clients include: Aerosmith, Diana Krall, Foxy
Brown, and Sheryl Crow ARIF MARDIN, MICHAEL OREILLEY, TOMMY LIPUMA,
ELLIOT SCHEINER, DAVID FOSTER, WALTER AFANASIEFF, NILE RODGERS,
GLEN BALLARD, AL SCHMITT, JOE FERLA, JIM ANDERSON, JAMES FARBER,
JACK RENNER,MICHAEL JACKSON and others.......
The building where Avatar Studios is currently housed
was a former Consolidated Edison plant located in what was then
the deserted stretch of 53rd Street between Ninth and 10th Avenues,
squarely in Hell's Kitchen. The building was then turned into the
sound stage for the popular television game show, Let's Make a Deal
with Monty Hall, run by LewRon Television. You can still read the
faint company name on the glass above the front door of the building.
The recording studio was designed and built in 1977 as Power Station
by Tony Bongiovi, a respected producer and an acoustical genius.
As Power Station, the studio won five TEC awards from 1985 to 1990
in the Recording Studio category.
Avatar Entertainment Corporation was founded in May
of 1996 and opened its doors as Avatar Studios in July of 1996.
Remodeled, re-equipped and renamed, Avatar maintains a choice mix
of both new and vintage electronics to support the demands of professional
engineers and artists in the most discriminating of all markets,
New York City.
Jack Joseph Puig (Producer / Engineer),
AVATAR Studios has been the home of Grammy Award winning
producer Jeff Bova longer than any of its present inhabitants. Situated
at AVATAR for 15 years, the past 10 in his own studio on the 2nd
floor (coined Bovaland), Bova is the first in a group of other talented
engineers, such as Jan Folkson and Jim Janik, to be part of an effort
to foster a 'creative community' of engineers and producers. If
you look up the word "avatar" in a dictionary, you'll
find several definitions. One definition talks about incarnation
of a deity. Another definition talks about an embodiment of a concept
or philosophy in a person. The management at Avatar interprets it
as "an embodiment of the best quality sound that the client
According to studio manager, Tino Passante: "Avatar continues
to be the choice facility for the elite industry icons that we service
on a daily basis, as well as for the up and coming stars of all
the musical genres that cross paths in our magical building. The
special compliment of service and superior sound make Avatar a standout
in the industry worldwide. You can feel the magic the minute you
walk into the building- the legendary address from which over 500
Gold and Platinum records emanated. But dont take my word for it!
Stop by and experience the magic for yourself! It's really an amazing
Steinway B Piano
and Pro Tools HD3 System and Tracking to DSDAvailable!!
did they get the car into the studio? Just ask
Avatar Studios can offer you the option to digitally record to 2-track
DSD or 8-track DSD at the same time you are tracking to tape. By
doing so gives you the option to be able to release your recording
in SACD format in the future. DSD, or Direct Stream Digital, is
a new and improved method of converting music into the digital domain,
sampling at 2.8224 MHz. "This results in a frequency response
from 0 Hz to beyond 100 kHz, and a dynamic range greater than 120
dB," says Tino, studio manager.
Tino Passante, studio manager
Avatar Entertainment Corporation
441 West 53rd Street
New York, N.Y. 10019
Tel: (212) 765-7500