studioexpresso Succeeding In Music

L-R:Al Schmitt; Ron McCarrell; Event producers:, Claris Sayadian-Dodge (studioexpresso); David M. Schwartz (M powered Ideas); John Stiernberg (Succeeding In Music)
PRESS & MEDIA INFORMATION - Aug 25, 2003
For immediate release

Schedule and Sponsors Announced for September 15 "Business Chops" Seminar
Training Features Business Fundamentals for Music and Audio Independents

EVENT: BUSINESS CHOPS for the INDEPENDENT

WHAT: An interactive business training workshop to accelerate careers in the music industry

WHEN: Monday, September 15 6 p.m. - 11 p.m.

WHERE: Sportsmen's Lodge, 4234 Coldwater Canyon in Studio City, CA - click here for directions

WHO SHOULD ATTEND? Independent engineers, producers, studio owners, recording artists, composers, and professional musicians who want to succeed in the business of music by understanding the essentials of business: planning, marketing, sales, finance, and management.

BUSINESS CHOPS provides practical tools that teach how to set realistic goals up to three years in the future, how to forecast your revenue using a simple formula, what's in a business plan and why you need one, the seven elements of your marketing strategy, how to brand your business and create opportunity for yourself, and more. Attendees will gain new skills and insights along with a workbook and valuable reference material.
"For people building careers in the music business, it's never been more important to have a good understanding of essential business tools," says BCI co-producer, David Schwartz. "This compact training teaches the core business concepts in the music person's language. It's designed to kick your career up a notch."

SCHEDULE:
6 p.m. Networking Reception - Exhibits Open
7 p.m. Training Session 1: Aligning Your Creative, Financial And Personal Goals
8 p.m. Discussion Group: AL SCHMITT and RON McCARRELL on Starting an Indie Label
8:45 p.m. Networking Break - Exhibits Open
9:10 p.m. Training Session 2: Creating Business and Marketing Plans that Rock
10 p.m. Training Session 3: Optimizing and Tracking your Progress
11 p.m. Networking - Exhibits Open
12 a.m. Lights out

GUEST SPEAKERS:

AL SCHMITT, DH1's Music Director and 11-time Grammy-winning engineer/producer and
RON McCARRELL, President and Chief Marketing Officer of DH1 Studios, Inc. have worked with the hottest recording artists and musicians of this generation. These two industry legends will discuss How to Start an Indie Label in an informal discussion led by DAVID SCHWARTZ, former Editor-in-Chief and co-founder of Mix Magazine.

SPONSORS:
BUSINESS CHOPS for the INDEPENDENT is pleased to announce the participating sponsors & exhibitors. Guitar Center, as a presenting sponsor, will be showcasing their new professional division, GC Pro. Other sponsors and exhibitors include: AKG Acoustics, DPA Microphones, Backbeat Books, Groove House Records, Sound Control, Alter Media, Audio Technica, Lexicon, Shure, Mix Magazine, Electronic Musician, Remix, Music Connection.

PRIZE GIVEAWAYS FROM PARTICIPATING SPONSORS:
Many of our sponsors have provided valuable tools to be given away at the Business Chops seminar. Microphones, headphones, studio management software, business books, consulting services, and more will be awarded in our prize drawing on 9/15/03.

TICKETS:
$75 - studioexpresso discount -- Register by mail only!
Mail check (made out to Succeeding In Music) to:
Business Chops Workshop
c/o studioexpresso
13351- D Riverside Dr, Suite 275Sherman Oaks, CA 91423

For full details and registration information, visit www.business-chops.com below:
Register Online Now!
$90 advanced registration until August 31
$120 until September 13
$150 at the door, subject to space availability

PRESENTERS:
The Business Chops seminar series was launched by three music industry veterans. JOHN STIERNBERG, Stiernberg Consulting, is author of the book, and co-founder of, Succeeding In Music a provider of business education for music people. DAVID SCHWARTZ, former Editor-in-Chief and co-founder of Mix Magazine, is COO of Mpowered Ideas Media, a company specializing in positive value music projects. CLARIS SAYADIAN-DODGE is founder and principal of studioexpresso, artists' gateway to production services. She also represents the C Management roster of producers and composers.

A full-day Business Chops seminar is also scheduled for November in Los Angeles.