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L-R:Al Schmitt; Ron McCarrell; Event producers:, Claris Sayadian-Dodge (studioexpresso); David M. Schwartz (M powered Ideas); John Stiernberg (Succeeding In Music)
PRESS & MEDIA INFORMATION
For immediate release
Industry
Vets Launch "Business Chops" Seminar Series
Master the Nuts and Bolts of Business without losing the Heart and Soul
of your Music!
Training Features Business Fundamentals for Music and Audio Independents
Los Angeles,
August 8, 2003 -- An evening seminar dubbed "Business Chops for the
Independent" will kick off a series of training events designed to
bring professional business tools and understanding to the quickly growing
ranks of independent producers, engineers and recording artists. Scheduled
for Monday, September 15, at the Sportsmen's Lodge, in Studio City, CA,
the first event will focus on Business Fundamentals for Music and Recording
Professionals. Seminar topics include:
* Aligning your Creative, Financial and Personal Goals
* The Seven Links in the Marketing Chain
* How to Plan, Optimize, and Track Your Business Progress
The Business Chops seminar series was recently created by a trio of industry veterans with deep business roots in the professional audio and music fields. John Stiernberg is principal consultant with Stiernberg Consulting, the Sherman Oaks, CA-based business development firm, and co-founder of Succeeding In Music, a provider of business education for music people. David Schwartz, former Editor-in-Chief and co-founder of Mix Magazine, is COO of Mpowered Ideas Media, a company specializing in positive value music projects. Claris Sayadian-Dodge is founder and principal of studioexpresso, artists' gateway to production services. She also represents the C Management roster of producers and composers, and was former studio manager at LA's Ocean Way.
"Music and recording people often have great technical chops, but need guidance on the business side. This training is an interactive workshop that combines a deep-rooted focus on sound business principles with a foundation of both artist integrity and commercial viability," says Stiernberg, the principle facilitator and course developer for Business Chops. "It's a one-of-a-kind workshop designed to boost the business savvy of anyone who makes a living--or aspires to--from professional music or recording. Our audiences appreciate the no-gimmicks, common sense approach to developing business chops." Stiernberg is the author of Succeeding In Music, published by Backbeat Books.
The Business Chops seminar will also include special guests, light refreshments, extensive handouts and resource materials, and special prizes provided by leading music and audio industry sponsors. Sponsors and exhibitors will be announced 8/15/03.
* Aligning your Creative, Financial and Personal Goals
* The Seven Links in the Marketing Chain
* How to Plan, Optimize, and Track Your Business Progress
The Business Chops seminar series was recently created by a trio of industry veterans with deep business roots in the professional audio and music fields. John Stiernberg is principal consultant with Stiernberg Consulting, the Sherman Oaks, CA-based business development firm, and co-founder of Succeeding In Music, a provider of business education for music people. David Schwartz, former Editor-in-Chief and co-founder of Mix Magazine, is COO of Mpowered Ideas Media, a company specializing in positive value music projects. Claris Sayadian-Dodge is founder and principal of studioexpresso, artists' gateway to production services. She also represents the C Management roster of producers and composers, and was former studio manager at LA's Ocean Way.
"Music and recording people often have great technical chops, but need guidance on the business side. This training is an interactive workshop that combines a deep-rooted focus on sound business principles with a foundation of both artist integrity and commercial viability," says Stiernberg, the principle facilitator and course developer for Business Chops. "It's a one-of-a-kind workshop designed to boost the business savvy of anyone who makes a living--or aspires to--from professional music or recording. Our audiences appreciate the no-gimmicks, common sense approach to developing business chops." Stiernberg is the author of Succeeding In Music, published by Backbeat Books.
The Business Chops seminar will also include special guests, light refreshments, extensive handouts and resource materials, and special prizes provided by leading music and audio industry sponsors. Sponsors and exhibitors will be announced 8/15/03.
