Immediate Release: January 2013
Music Production Forum at NAMM, Hot Zone 1.25.13
Impact Recordings... Studio
Hosted by studioexpresso, this forum will bring together the brains
behind artists like Lady Gaga, Prince, Usher, Take6, Common and
A special Trans Audio Group high-end audio playback system with
ATC speakers will be used to demonstrate recent and favorite recordings
by our panelists.
and award-winning music guests share their take on today's music
production trends and offer helpful hints to stay on top of your
game and grow your business.
Moderator: Claris Sayadian-Dodge, studioexpresso
founder and editor of studioexpresso, artists' gateway to the
world's top music makers
Prior to Tec Awards at 7pm
studioexrpesso at HotZone 2012: l-r: Brent
Fischer, Jay Kaufman of Kaufman
& Associates, Greg
Claris Sayadian-Dodge, president studioexpresso.com,
Schwartz, Brad Lunde, president TransAudio
Panel -I --------1:00-2:00 Pre-Production = Your Business Plan
Christoff Bull (performing and recording artist)
Freddy Koella (performing and recording artist, Bob Dylan,
Tim Reid, marketing executive (Common, Jill Scott)
is where artist, repertoire, schedule, budget and marketing come
Meet some of today's successful artists in a panel where all this
and more is addressed.
Panel -II -------2:30-3:30 Editing and Mixing Secrets
Matt Forger (Michael Jackson, Simon Lynge)
Mark (Mooka) Rennick, Prairie Sun Recording Studio, Cotati, CA
Tony Shepperd (Take 6, Kenny Loggins)
Brad Lunde, Trans Audio Group
Award-winning Engineers discuss formats, pet peeves and more, including
how to find your signature sound in today's crowded mix market.
Hear music featuring top quality studio gear (including ATCs, Boch
Microphones, Tubetech, etc)
Panel -III 4:00-5:00 MDs in the House!
Brent Fischer (Usher, D'Angelo)
Cheche Alera (Lady Gaga, Christina Aguilera)
Justin Freer (Avatar, The Lord of the Rings: The Return of
From sweetening sessions to TV and tours, Music Directors make the
music world go around - hiring musicians, arranging, orchestrating,
playing, to conducting - in the studio, on the set or on the road.
Meet them and learn how to play in their world.
- What's master-quality
- When to hire
a music arranger?
- What can
the right engineer/mixer do for your session and where to find
- How to find
gear the pros use for your studio without breaking your bank
- Three Do's
of pre-pro session
- How to get
the attention you deserve with a master recording
- Listen to
playback of few timeless recordings and ask questions!
in Buenos Aires, Argentina, he moved to the U.S. after receiving
a talent scholarship from the prestigious Berklee College of Music
in Boston, where he obtained a B.A. in Orchestration. This was
followed by a talent scholarship from the University of Southern
California, where Mr. Alara obtained his Masters Degree in Jazz
Studies. His involvement in TV includes the Grammys, American
Music Awards, Saturday Night Live, MTV Music Awards, The Tonight
Show, The David Letterman Show, The Jimmy Kimmel Show House Band,
The Alma Awards, The Essence Awards, Music in High Places - and
many others. Cheche has composed and arranged original music for
NBC, ABC, CBS, The Disney Channel, Telemundo and Univision. He
currently resides in Los Angeles, where he is developing new artists
and concepts for projects at his studio.
been called rock star organist, Tiger Woods
of the organ and most versatile musician on the planet.
He plays classical music with a rock musicians sense of
rhythm and a jazz musicians sense of improvisation. In L.A.,
he has performed at the Walt Disney Concert Hall, Royce Hall,
and First Congregational Church, but also at the Whisky A Go Go,
the Viper Room, the Roxy, Cinespace and Hotel Café. Mr
Bull who has run the L.A. Marathon three times, is University
Organist and Adjunct Associate Professor at UCLA.
Koella Freddy Koella is a native of Mulhouse, France.
He plays guitar and violin. He has worked with Bob Dylan, Lhasa
de Sela, Willy Deville, k.d. lang, Doctor John, and many others.
He released his first solo instrumental album, titled "Minimal"
in 2005. "Minimal is an acoustic guitar and tricone recording
direct to stereo. Freddy's
new album "Undone" (2011) with the label www.totoutard.com
was recorded at Sunset Sound In Los Angeles with Jay Bellerose
on drums and David Piltch on upright bass. It was recorded and
mixed by Ken
Etzioni As a record producer, musician,
co-writer and/or live performer Marvin has worked with Toad the
Wet Sprocket, Counting Crows, Dixie Chicks, T Bone Burnett, U2,
Tom Petty, Lili Haydn, Cheap Trick, Roy Orbison and Bo Diddley,
to name a few.In the '90s Marvin released three solo albums, The
Mandolin Man (1991), Bone (1992) and Weapons Of The Spirit (1994),
which were lavished with praise by the press. And now he's back,
with Marvin Country!
music credits are on over 30 million CDs for Pop, R&B and
Jazz royalty such as Usher, Raphael Saadiq, Michael Jackson, Prince,
Al Jarreau, and Dianne Reeves, to name a few.
Brent Fischer has carved a niche in the world of orchestral
arranging, having worked with father, composer/arranger Clare
Fischer for over three decades. Brent is currently on the
advisory board of Fame
Wizard, a revolutionary internet music services company dedicated
to independent artist career development. Brent Fischer is also
Director of the Clare Fischer Bands, which include: The Clare
Fischer Big Band, The Clare Fischer Latin Jazz Group, The Clare
Fischer Jazz Corps, a unique 30 piece ensemble, and The Clare
Fischer Clarinet Choir. Most recently, Brent produced and directed
Clare Fischer's 50th and 51st albums released on September 2011.
This year the new album produced by Brent Fischer, ¡RITMO!
garnered a Grammy Nomination for Best Latin Jazz Album. It
features Poncho Sanchez, Alex Acuña and the Clare Fischer
Latin Jazz Big Band Directed by Brent Fischer. Brent is credited
for arranging two tracks on ¡Ritmo! and penned Rainforest,
inspired by nature and Latin rhythms, with both enjoying natinal
airplay. ¡Ritmo! is Dr Fischer's twelfth nomination, including
last year's nom for Best Instrumental Arrangement for In the Beginning*
from Continuum, also directed and produced by Brent Fischer.
Forger Matt at-a-glance: Michael Jackson, Donna Summer,
Paul McCartney, Patti Austin, Missing Persons, Michael McDonald,
James Ingram, Siedah Garrett, Quincy Jones, Steven Spielberg,
John Landis, George Lucas, Francis Ford Coppola, Giorgio Moroder,
Larry John McNally, George Duke, Patrick O'Hearn, Gilberto Gil,
Simon Lynge, Rod Temperton, Bruce Swedien. It has been pointed
out that there is no "Matt Forger sound" because his
skill lies in letting the artist's true nature emerge through
the recording process. Therefore, artists can count on Matt to
let their vision burst forth without the coloration of extraneous
points of view. "I am here to bring out the greatness in
you," he states. Matt Forger is frequently quoted in "Man
in the Music: The Creative Life and Work of Michael Jackson"
by Joseph Vogel, published by Sterling Press. Forger was among
the interviewed on the 25th anniversary of Michael Jackson's infamous
Spike Lee directed "Bad"
video (seen on TV last Thanksgiving).
Freer American composer/conductor JUSTIN FREER was born
and raised in Huntington Beach, CA, and has established himself
as one of the West Coast's most exciting musical voices. He
has served as composer for several independent films including
Jahim Jones' Generation Never and has written motion picture
advertising music for some of 20th Century Fox Studios' biggest
advertising campaigns including Avatar, The Day the Earth Stood
Still, Dragonball Evolution and Aliens in the Attic. Freer has
been appointed associate conductor for The Lord of the Rings:
The Return of the King Live in Concert with the Grand Rapids
Symphony and will join the Sydney Symphony and Brisbane Philharmonic
in productions of Fellowship of the Ring and The Two Towers.
To follow he will appear as principal conductor with the RTE
Concert Orchestra in Dublin (The Two Towers) and the Munich
Symphony throughout Germany in 2013 (Fellowship of the Ring).
He has written music for world-renowned trumpeters Doc Severinson
and Jens Lindemann and continues to be in demand as a composer
and conductor for everything from orchestral sessions in Hollywood
to chamber music at some of the largest music clinics and conventions
in the world. Freer has been recognized with numerous grants
and awards from organizations including ASCAP, the Society of
Composers and Lyricists, the Henry Mancini Estate and the National
Federation of Music Clubs. His list of composer/conductor residency
engagements includes collaborations with the wind ensembles,
orchestras and choirs of the Aries Composers Festival, Henry
Mancini Institute, University of North Texas, UCLA, Texas A&M,
University of Nebraska, Kansas State University, Purdue University,
the University of Illinois, St. Cloud State University, Cal
State University, Los Angeles and others. As a producer he has
worked with the London Symphony Orchestra, Sir Neville Mariner,
conductor, and the Pacific Symphony Orchestra, Carl St. Clair,
conductor, on recordings of Paul Chihara's orchestral works.
Freer is the Founder and Music Director of the Los Angeles Brass
Ensemble and formerly held the post of Music Director of the
acclaimed UCLA Brass Choir. His music has also appeared as a
subject of discussion at the Oxford Round Table of Scholars
and has been performed throughout the world from New York City's
Carnegie Hall to Tokyo Opera City Concert Hall. Mr. Freer earned
both his B.A. and M.A. degrees in Music Composition from UCLA
- Brad Lunde
Group, the premier distributor of high-end recording gear
to the US and Worldwide. TransAudio helps the industrys
inventors build a business through product development working
with top level end users and selling to the trade. TransAudio
product lines include the best of the best: A-Designs
Loudspeakers (UK), Bock
Audio (USA), Chameleon
Labs (USA), Geoffrey
Daking & Co (USA) Drawmer
Massenburg Labs (GML USA), SoundField
Microphones (UK) and Tube-Tech
(Denmark) to name a few
Reid is a 20 year music business veteran who started at
The Walt Disney Company's Hollywood Records in 1991 before becoming
the Director of Marketing at groundbreaking indie Priority Records
in 1995. In 1999, Universal Music Group's MCA Records brought
Reid in as Marketing Director before elevating him to Marketing
Vice President in 2001. Reid joined the powerhouse Interscope/Geffen/A&M
Marketing team in 2002 and seven years later began his specialized
marketing consultant company in 2009, Pro Franchise Group, LLC.
During the course of his accomplished career in the music industry,
Reid spearheaded the marketing campaigns/strategies behind successful
album projects from superstar artists including Snoop Dogg, Common,
The Roots, Mos Def, Jay-Z, Master P, Ice Cube, Tommy Lee, Akon's
Konlive imprint, & Avant. Artist development, imaging, branding,
and anticipating audience trends & technological advances
are a few of Reid's strengths which have enabled him to help build
careers and achieve gold and platinum levels of success with his
artists/clients. As head of the marketing/branding company Pro
Franchise Group, LLC, Reid devised the album campaign for Grammy
Award winning, R&B superstar & actress Jill Scott's new
album The Light Of The Sun (#1 debut on Top 200 chart) & Grammy
Award winning, actor/hip-hop star Common's new album The Dreamer/The
Believer. Additional clients include Epic Records & the Walton
Isaacson Agency (Music Supervisor for TV One's new series "Verses
& Flow"). Reid is now the VP Product Management at the
cutting edge indie distributor INgrooves/Fontana Distribution
focusing on the urban labels/projects.
- Mark (Mooka)
Prairie Sun, the legendary recording studios on the serene
edge of Cotati 30 years ago. Ask Rennick why he has lasted and
he says, a deep appreciation of really good recording equipment.
A really good vibe. A middle-class rate structure but not
cheap. Its about relationships. Its an attitude of
gratitude. My whole thing here is about spirituality and faith.
If you build it, they will come. Well, theyve come.
Among those who have are Eric Gale, Beats Antique, Charlie Musselwhite,
Primus, Ramblin Jack Elliot, Greg Allman, Iggy Pop, Doobie
Brothers and Van Morrison.
Scenes from the film Coffee and Cigarettes, starring
Iggy Pop, were filmed there. And Tubes drummer Prairie Prince
designed and painted murals in the largest studio that featured
a barn, corn fields and a cloudy blue sky on the ceiling.
Perhaps the best story is about Valley Fords Tom Waits,
who recorded his first album at Prairie Sun using a variety of
distortion devices but generally disliked the studio atmosphere.
Rennick says Waits did daily takes of about 30 minutes, and if
they werent good, he would leave and come back the next
day. The end result was an album called Bone Machine
that won a Grammy in 1992.
Shepperd Tony Shepperd has logged nearly two decades in music
business working with Take 6, Quincy Jones, Kenny Loggins, to
name a few.
I knew from a very young age that I wanted to be in music.
It was a very big part of my life, said Shepperd (a Michigan
and Texas transplant), who works and lives in California. . It
was a given in my family that I would get a college education.
There was nothing I could do but go and learn... but the minute
I got out I began building my first studio, says Shepperd
who majored in photography at Loma Linda University.
As the years passed the studio grew right along with Shepperds
career. He landed his first big break in 1986 when Mervyn Warren
of the group Take 6 heard some band demos that Shepperd had produced.
Little did I know that I would be working with Mervyn all
these years later, Shepperd said referring to the Whitney
Houston album, One Wish he recorded and mixed for Warren.
Shepperd recently opened his own private studio to fit his business
and life flow. It started out as a way to be closer to my
family as I am a total family man. Shepperd continues to renew
his enthusiasm for his craft on a daily basis. Just when
you think you have had enough of the music business I hear something
fresh like this band, "Just Listen" I am working with
and it inspires me. For me, it always comes back to the music.
Sayadian-Dodge founded studioexpresso.com
in 2000, a production resource for developing artists. Dodge is
the publisher and chief editor of studioexpresso's monthly eZine
for the recording industry and looks after an Award-winning roster
of producers with the affiliated C Artist Management. Past
positions include: Management III, PMK, Rogers & Cowan Public
Relations, Ocean Way studios, Prairie Sun Recording and studio
Claris supports Grammy's MusiCare and sits on the board of a Film
Foundation dedicated to documentaries on human rights. She has
a BA degree in business and continues to create
professional networking events to raise awareness and funds for
art and music education programs and worthy causes.
# # #
at Mix Open Golf Tournee
Monday, June 25, 2012
Presents The Art Of Producing Masters
Panel of audio professionals discuss label-friendly production trends
at NAMM "Hot Zone" 2012
Presents Rock, Record and Roll!
A Panel of audio professionals discuss label-friendly production
trends at NAMM "Hot Zone" 2011
Hosts Audio Underground 007
Presented by Trans Audio Group & studioexpresso
Connects With Young Musicians
Presented By The Learning Annex & studioexpresso
With Eddie Kramer Draws
An Experienced Music Crowd
& Music Business Chops
studioexpresso hosts Demo Eval Sessions During MBC 2004
Sign me up
for news on upcoming events here!