Connects With Young Musicians
By The Learning Annex & studioexpresso Feb 10, 2007
at the recent studioexpresso "Making Music for Success"
held at the DoubleTree Hotel in Santa Monica are (left to right)
legendary producer and engineer, Eddie Kramer, founder and president
of studioexpresso, Claris Sayadian-Dodge, and Brad Lunde, president
TransAudio Group and LasVegasProAudio.
Young musicians, very early in their careers, often assume that
all they need to do is write a great song and they'll be discovered...
and that success will flow in proportion to their musical genius.
That happens in some rare instances, but much more often the truly
enduring artists develop and grow as they learn the ins and outs
of the industry. They start out building a fan base on their own
and add to it in increments by enlisting the help of indie labels,
promoters, producers, and, finally, major labels. Artists who avoid
this long and often arduous road, counting instead on a "big
break" that never comes, usually end their careers early and
Industry Panel presented by studioexpresso and Learning Annex: Dodge,
Anne Litt, Tim Reid, Dean Serwin at Double Tree Hotel, Santa Monica
No one knows
these truths better than Claris Sayadian-Dodge, founder and president
of studioexpresso, which helps the developing artist connect with
important industry resources. She has experience that spans over
twenty years and a client list that includes The Rolling Stones,
Ringo Starr, Green Day, and Michael Jackson, among many others.
"Over the last several decades, the record labels have shifted
away from developing their artists," she said. "They focus
instead on distribution, expanding markets, and promotion.
It's left up to the artists to develop their own careers."
that music industry savvy is hard-won, Sayadian-Dodge, together
with the Learning Annex, organized a half-day seminar, "Making
Music for Success," to help educate ambitious musicians. A
roomful of attendees gathered at the DoubleTree Hotel in Santa Monica
on February 10th to gather pearls of wisdom from her hand-selected
panel of experts. The first panel focused on marketing music and
was composed of attorney Dean Sheldon Serwin (BMI, Capitol Records),
KCRW host and music supervisor Anne Litt (Little Miss Sunshine),
and Geffen Universal Music Group Marketing executive Tim Reid (Snoop
Dogg, Common, Mos Def). The second panel focused on making music
and was composed of ten-time Grammy winning engineer/producer Rafa
Sardina (Macy Gray, Stevie Wonder, Luis Miguel), mixer/engineer
Robert Shahnazarian Jr. (All American Rejects, The Killers, Kelly
Clarkson) equipment distributor LasVegasProAudio president Brad
Lunde, and legendary Hendrix and Led Zeppelin engineer Eddie Kramer
who offered keynote & an audio/visual presentation with stories
behind the photographs he took of iconic artists courtesy of Kramer
we get a lot of requests from very talented musicians who want to
work with our producers," said Sayadian-Dodge. "I always
tell them that before they get to that point, there is a lot they
can do on their own such as experimenting with their sound and developing
a fan base." At the seminar, Brad Lunde spoke about pro audio
equipment and the possibilities for artists who wanted to record
and produce their own demos and projects. He also brought a pair
of ATC studio monitors for playback sessions. "Our first panel
members," says Lunde, "spoke about how to self-market
or, if the artist is ready for it, how to get it to the hands of
indie and major labels. It's always good to hear from people who
have experience and want to share the process. I hope that our seminar
shed some light on the path to success."
founded by industry veteran Brad Lunde, has quickly become the premier
U.S. importer/distributor and/or U.S. sales and marketing representative
for high-end audio. Success hinges on TransAudio providing dealers
and end users with a higher standard of product expertise and support
far beyond the norm. TransAudio Group's product lines include A
Designs (USA), ATC (U.K), Daking (USA), Digital Audio Denmark (Denmark),
Drawmer (UK), Enhanced Audio (Ireland), George Massenburg Labs (USA),
Heil Sound (USA), Pauly (Germany), Sabra Som (Brazil), Soundelux
(USA), and SoundField (UK). visit www.transaudiogroup.com
Connects With Young Musicians
Presented By The Learning Annex & studioexpresso
With Eddie Kramer Draws
An Experienced Music Crowd
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