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Studioexpresso Connects With Young Musicians
Presented By The Learning Annex & studioexpresso Feb 10, 2007

Speaking at the recent studioexpresso "Making Music for Success" held at the DoubleTree Hotel in Santa Monica are (left to right) legendary producer and engineer, Eddie Kramer, founder and president of studioexpresso, Claris Sayadian-Dodge, and Brad Lunde, president TransAudio Group and LasVegasProAudio.

Young musicians, very early in their careers, often assume that all they need to do is write a great song and they'll be discovered... and that success will flow in proportion to their musical genius. That happens in some rare instances, but much more often the truly enduring artists develop and grow as they learn the ins and outs of the industry. They start out building a fan base on their own and add to it in increments by enlisting the help of indie labels, promoters, producers, and, finally, major labels. Artists who avoid this long and often arduous road, counting instead on a "big break" that never comes, usually end their careers early and in frustration.

l-r: Industry Panel presented by studioexpresso and Learning Annex: Dodge, Anne Litt, Tim Reid, Dean Serwin at Double Tree Hotel, Santa Monica

No one knows these truths better than Claris Sayadian-Dodge, founder and president of studioexpresso, which helps the developing artist connect with important industry resources. She has experience that spans over twenty years and a client list that includes The Rolling Stones, Ringo Starr, Green Day, and Michael Jackson, among many others. "Over the last several decades, the record labels have shifted away from developing their artists," she said. "They focus instead on distribution, expanding markets, and promotion.
It's left up to the artists to develop their own careers."

Recognizing that music industry savvy is hard-won, Sayadian-Dodge, together with the Learning Annex, organized a half-day seminar, "Making Music for Success," to help educate ambitious musicians. A roomful of attendees gathered at the DoubleTree Hotel in Santa Monica on February 10th to gather pearls of wisdom from her hand-selected panel of experts. The first panel focused on marketing music and was composed of attorney Dean Sheldon Serwin (BMI, Capitol Records), KCRW host and music supervisor Anne Litt (Little Miss Sunshine), and Geffen Universal Music Group Marketing executive Tim Reid (Snoop Dogg, Common, Mos Def). The second panel focused on making music and was composed of ten-time Grammy winning engineer/producer Rafa Sardina (Macy Gray, Stevie Wonder, Luis Miguel), mixer/engineer Robert Shahnazarian Jr. (All American Rejects, The Killers, Kelly Clarkson) equipment distributor LasVegasProAudio president Brad Lunde, and legendary Hendrix and Led Zeppelin engineer Eddie Kramer who offered keynote & an audio/visual presentation with stories behind the photographs he took of iconic artists courtesy of Kramer archives (

"At studioexpresso, we get a lot of requests from very talented musicians who want to work with our producers," said Sayadian-Dodge. "I always tell them that before they get to that point, there is a lot they can do on their own such as experimenting with their sound and developing a fan base." At the seminar, Brad Lunde spoke about pro audio equipment and the possibilities for artists who wanted to record and produce their own demos and projects. He also brought a pair of ATC studio monitors for playback sessions. "Our first panel members," says Lunde, "spoke about how to self-market or, if the artist is ready for it, how to get it to the hands of indie and major labels. It's always good to hear from people who have experience and want to share the process. I hope that our seminar shed some light on the path to success."

TransAudio Group, founded by industry veteran Brad Lunde, has quickly become the premier U.S. importer/distributor and/or U.S. sales and marketing representative for high-end audio. Success hinges on TransAudio providing dealers and end users with a higher standard of product expertise and support far beyond the norm. TransAudio Group's product lines include A Designs (USA), ATC (U.K), Daking (USA), Digital Audio Denmark (Denmark), Drawmer (UK), Enhanced Audio (Ireland), George Massenburg Labs (USA), Heil Sound (USA), Pauly (Germany), Sabra Som (Brazil), Soundelux (USA), and SoundField (UK). visit


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Studioexpresso Connects With Young Musicians
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