Internet Mastering (SIM) Goes Live!
A groundbreaking new service primed to revolutionize the independent
music community is introduced by Sony BMG dubbed Sony Internet Mastering
or "SIM," and is now live at www.SonyMusicSIM.com.
With the debut
of this new service, artists from anywhere in the world can have
their music "mastered" by accomplished engineers at one
of the top studio facilities in the world, for a fraction of the
normal cost, and all with a click of a mouse . Users can upload
up to four songs per "project," which allows for a fast
turnaround time and affordable price structure, starting at $99
"We see this new service as a great way to extend the Studios'
reach," commented Andy Kadison, Executive Vice President, Sony
Music Studios. "New technologies have enabled us to make extremely
high-end services available to musicians everywhere. At the same
time, SIM gives us an opportunity to give up-and-coming musicians
an initial introduction to what an extraordinary facility like Sony
Music Studios can offer to the creative process."
"Mastering," for the uninitiated, is the process of finalizing
a record for music label approval, radio airplay, and commercial
release. A mastering professional adds depth and range to a recording,
executes final edits, enhances the overall sound, and helps establish
a cohesive identity for an artist's work.
"Having personally trained many of the younger engineers on
our staff, I know that they can bring tremendous value to the projects
submitted through SIM," commented Vlado Meller, Senior Mastering
Engineer, Sony Music Studios. "I'm extremely excited about
the debut of SIM services. It gives the team a chance to work with
fresh talent, and provides a wide range of fascinating new challenges
and opportunities to our engineers. At the same time it gives unsigned
musicians access to the talented engineers here at the Studios they
otherwise would never have access to - it's a win-win situation."
Unlike other Internet-based mastering services, SIM offers a comprehensive
solution for any artist - major, independent, or novice -- providing
them with access to state-of-the-art mastering equipment, and the
experience, talent and artistry of the music industry's most respected
and sought-after mastering talent.
to let you know that the track sounds incredible. I have used other
mastering studios in the past but none of them could achieve this
level of sound quality. Your mastering engineer knew exactly what
my song needed and just made it sonically perfect! Thanks"
- A.J. Swearingen
SIM can give
any project a highly professional, studio-quality sound, and during
the testing phase artists who use popular social networking sites
for promotion, such as MySpace, PureVolume, and GarageBand, found
the service to be extremely valuable.
"The songs I put through the SIM system came back sounding
like a major-label release. The Studio brought my mixes to life
in a way that's impossible to achieve through home systems such
as pro-tools or through ordinary internet mastering services,"
commented Andreao "Fanatic" Heard, Grammy Winning Record
Producer/Recording Artist. "Now my company has all the tools
necessary to compete with the majors."
About Sony Music Studios
Sony Music Studios is a state-of-the-art recording arts complex
merging the highest level audio & television capabilities under
one roof. With world-class creative talent, a strong and experienced
management team and advanced recording and TV technology and techniques,
the Studio has distinguished itself as a leading supplier of music
and video entertainment The Studio comprises five floors designed
for recording, mixing, mastering, audio preservation, HD-TV production,
video and audio post, authoring, duplication and live events. The
55-room complex is a center where artists and producers can develop
projects and exchange ideas, and serves as the Company's center
for its archival work including the digital conversion of a library
totaling over one million recordings spanning more than 100 years.
The complex features numerous digital on-line and off-line video
editing suites, multiple mastering suites, six recording studios,
and a ten thousand square foot soundstage, which is the largest
and most technologically advanced HD production space in Manhattan.
The entire facility has been wired to enable any combination of
analog and digital routing; rooms can be cross linked to serve artists'
Alphonzo Terrell -