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EASTWEST Studios will serve as the new headquarters for the leading Virtual Instrument and soundware developer as well as an inspirational recording complex for some of the music industry's top talent. It will be the only studio in the world to offer recording, editing, software development, marketing and distribution - all under one roof. All three studios, including the massive Studio One (above), remain untouched in their original glory. The exterior of the rooms are surrounded by heavy red curtains - a metaphor for honoring and preserving the "audio jewels" within. Call it Starck's poetry of design. From the moment one steps into the 21,000-square-foot facility, you get the feeling of preparing to "go on stage" and perform!
EASTWEST has
equipped the Studios with vintage analog equipment that was utilized
on the company's MIPA Award-winning Fab Four Virtual Instrument
collection, including a very rare EMI REDD tube desk and EMI REDD47
preamps . A rare original Trident A Range desk was purchased for
the famous Beach Boys "Pet Sounds" control room, Studio
3. Rogers also purchased other rare audio equipment so the range
of audio "colors" available to EASTWEST and outside recording
engineers is unparalleled. All studios have been equipped with ATC300
monitors.
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. Rogers enlisted famed designer Phillipe Starck to help bring the Studios into the 21st century while still preserving the original sound of the rooms. Starck and Rogers are known for using words like "Respect and Quality" to describe the multi-million dollar renovation of the iconic Hollywood studios' public spaces. "I listen to music while I design and I feel that my inspiration comes from the quality of the artist's music, so sound is very important to me," says Starck.
One interesting feature Starck added are the large walls covered with blackboard paint. Visiting artists are encouraged to draw on the walls and leave their own impression. Starck's daughter Ara, whose work was recently featured in the Le Meurice in Paris, created the first chalk artwork on the oversized kitchen doors. Recording artists can add their own art and messages to the walls. Musicians will relate to Starck's sense of fun and humor and can witness the love that's present in every corner of a space that's designed for creating and living music. "EASTWEST Studios is able to provide artists with a truly 'state of the art' recording environment as well as distribution support, all in an atmosphere that is truly inspiring," says Rogers.
"It was important to us to keep the studios themselves as they were originally, as the acoustics in these spaces have proven themselves over a 50 year period with more engineering awards than any other studios," says Rogers, who worked closely with Starck to achieve the stunning results. Indeed, it was this careful balance of vintage and new and the collaboration between studio owner and designer that gives the space such a magical quality. Like Starck's timeless icons, EASTWEST Studios brings a new dimension to the international studio landscape and is on the map of major recording studios again. In fact, Rogers is setting new standards for what a full-service modern studio can offer to discriminating artists and producers. Gone are the leaks and rats in the building. Darkness is replaced by light and color. The lounge spaces are cozy with comfortable couches, desks with internet/tv access to allow both relaxation and work for artists, their guests or entourage.
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